Director of Content Design

Become a part of our caring community and help us put health first
 

At Humana, our Experience Design and Consumer Digital teams are dedicated to helping people navigate their health with confidence, clarity, and compassion. We believe every interaction—every screen, every message, every moment—should help members feel seen, supported, and empowered. Our content designers play a vital role in shaping these experiences, ensuring our words reflect the kindness, accessibility, and trust at the heart of Humana’s mission.

The Director of Content Design leads the strategic vision, operational excellence, and practice maturity of content design across Humana’s Consumer Digital products. This leader sets the direction for how Humana communicates in digital channels, ensuring our voice is clear, inclusive, and consistently aligned to our purpose.

You will guide a high performing team of content designers who partner closely with Experience Design, Product, Engineering, Compliance, Clinical, Marketing, and Brand teams to bring Humana’s voice to life across digital experiences. This role reports to the AVP of Content Development and plays a critical part in elevating content design as a strategic driver of member outcomes and business value.

Key Responsibilities

Strategic Vision & Content Leadership

• Define and scale a comprehensive UX content design strategy across Humana’s digital ecosystem.

• Establish long‑term vision grounded in health literacy, accessibility, and trust—ensuring content meets diverse member needs and regulatory expectations.

Team Leadership & Talent Development

• Lead, mentor, and grow a best‑in‑class content design team supporting web, mobile, chatbot, voice, and emerging digital touchpoints.

• Foster a culture of excellence, creativity, inclusion, and craft‑driven impact.

Champion of Humana’s Voice

• Ensure a consistent, human, and inclusive voice that reflects Humana’s values of kindness, clarity, and care.

• Guide teams in creating content that is empathetic, understandable, and supportive—especially when addressing complex healthcare topics.

Cross‑Functional Partnership

• Collaborate with leaders across Product, Experience Design, Engineering, Marketing, Compliance, Legal, and Clinical organizations.

• Ensure content strategy is aligned with enterprise priorities and integrated throughout the product lifecycle.

Content Systems & Governance

• Design and scale frameworks, taxonomies, governance models, and systems that ensure content quality and efficiency across teams.

• Oversee capabilities for localization, personalization, content reuse, and structured content management.

Insight‑Driven Content Strategy

• Use user research, data, analytics, and behavioral science to inform content decisions and optimize member engagement.

• Champion experimentation, testing, and continuous learning to measure and improve content performance.

Operational Excellence

• Oversee editorial standards, content workflows, and content operations.

• Ensure high‑quality, compliant, efficient delivery of content across all Consumer Digital products.

Use your skills to make an impact
 

Required Qualifications

• 10+ years of experience in UX content design, content strategy, product writing, or editorial leadership—preferably in healthcare, insurance, or similarly regulated industries

• 5+ years leading content or design teams within large, matrixed, or complex organizations

• Demonstrated ability to influence senior leaders through strong communication, executive presence, and strategic thinking

• Expertise in health literacy, plain language, accessibility (WCAG/ADA), and inclusive content practices

• Proven experience implementing and scaling content systems, including content design systems, CMS workflows, taxonomies, and metadata structures

• Bachelor’s or advanced degree in Communications, English, Journalism, Human‑Centered Design, or a related field

Work-At-Home Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.

• Satellite, cellular and microwave connection can be used only if approved by leadership.

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$201,600 - $277,200 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About Us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.