Director of Brand Marketing

Southern Tide, LLC

Greenville, SC - Southern Tide Headquarters

At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!

The Director Marketing, Brand and Creative Content is responsible for leading and managing the creative development and execution of the Company’s brand and visual imagery. Be the ‘authority’ on the brand and visual positioning of Southern Tide. S/He will partner with Product team to enhance planning capabilities, communication and operational cohesion across print, digital and retail outlets, as well as manage the marketing calendars and plans. This role provides leadership to the Marketing team and works closely with the Product team to ensure cohesion and consistency of Southern Tide’s brand experience.

Crew Position:

• In partnership with VP Product, develop a strategy for all brand imagery, creative content, PR, and events. Be the ‘authority’ on the brand positioning and lead branding discussions for projects, photoshoots, etc.

• Utilize data to deeply understand the Southern Tide customer and to create brand messages and creative content that ultimately drive sales growth.

• Work with the VP Product and Digital Marketing COE, to plan the communication and content calendar. Identify the key stories to be presented through the campaign shoot, the website, PR efforts, sales team through the look book, with our customers and consumers, etc.

• Lead and manage the Brand and Creative Content team in the development and execution of visual imagery (lifestyle, studio, product) and creative content (catalogs, point of sale, emails, etc) to create content resonates with the Southern Tide customer and drives sales growth.

• Manage Brand and Content team in the calendar development, execution, and timely delivery of printed (example: catalogs) and digital campaigns.

• In partnership with COE, develop and implement metrics for measuring results to prove the effectiveness of the visual assets as a tool that drives sales.

• Work with the Southern Tide PR firm of record to develop the yearly public relations strategy.

• Manage implementation of the public relations strategy and implement metrics for measuring results.

• Oversee and manage the development and execution of brand events (tailgate tour, press events, etc) that involve showcasing product.

• Lead, manage and develop the Brand and content creation team. Build teamwork, monitor, and evaluate the performance and contributions in attaining business goals and objectives and provide feedback and development opportunities as appropriate.

This Company is an equal opportunity employer and does not discriminate against qualified applicant based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

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