Director, Member Insights & Strategy

Job Description

Fabletics is looking for a Director, Member Insights and Strategy

How You Fit In

This role is for someone who wants to elevate Fabletics’ understanding of its members and drive strategic growth across the brand. The ideal candidate thrives in a fast-paced environment, enjoys solving ambiguous problems, and is motivated to build a best-in-class insights engine that influences decisions at the highest levels. You’ll work closely with the C-suite, cross-functional executives, Strategy and Operations, and partners across marketing, merchandising, and product.

You will own both the vision and execution of our member insights and strategic initiatives. Success means transforming data into clear recommendations that shape our roadmap, optimizing the customer experience, uncovering growth opportunities, and bringing a strong point of view to leadership discussions. This is a hands-on role with significant exposure, influence, and room to expand.

What You Will Do:

Member Insights Leadership

• Lead the strategy and execution of the Fabletics member insights function, positioning the team as the central resource for surveys, research, and customer understanding

• Build and manage an insights roadmap and act as the brand’s subject matter expert on customer sentiment, behavior, and market dynamics

• Own the annual general population survey from vendor coordination through questionnaire design, launch, analysis, and leadership presentation

• Own the quarterly brand tracker including panel sourcing, survey development, data compilation, and reporting

• Oversee ongoing surveys that inform product and merchandising investment decisions

• Use AI tools to enhance data quality, insight generation, and operational efficiency; identify and manage external AI partners

• Maintain and optimize the dedicated insights website and VIP lab for surveys and other research activities

• Prepare monthly member insights reports that synthesize trends and emerging opportunities for leadership

• Lead or support qualitative research such as focus groups, member interviews, wear testing, and retention-focused initiatives

• Manage the member insights email channel, Mailchimp communications, and survey platforms

• Translate research into clear action items for cross-functional partners

Team and Vendor Management

• Manage and develop a Market Research Analyst, guiding both quantitative and qualitative study execution

• Execute the design of questionnaires, discussion guides, and moderators notes to ensure studies capture essential insights

• Review vendor deliverables and guide programming, sampling, demographic cuts, significance testing, weighting, and data formatting

• Deliver high-quality insights that champion the voice of the customer across the organization

Cross Functional Strategy and Companywide Initiatives

• Partner closely with Strategy and Operations on key strategic initiatives that drive growth and operational improvement

• Manage the insights and strategy budget, allocating resources to high-impact opportunities

• Present findings and recommendations to senior leadership including the CEO, Brand President/COO, GM, VPs, and SVPs across Marketing, Merchandising, and Design, Product

• Identify and lead the execution of growth opportunities through market, competitive, and customer research

• Turn insights into action by steering cross-functional projects from concept through delivery

• Monitor industry and competitive trends, translating them into solution-oriented recommendations

• Lead member education initiatives, loyalty strategy development, Meet the Member programming, and other customer-facing engagement

• Respond quickly to C-suite requests with structured, thoughtful, data-backed problem solving

What You Can Bring:

• 5 to 10 years of experience in market research, consumer insights or market data analysis

• Strong quantitative and qualitative research skills with experience designing, programming, fielding, and analyzing complex surveys across platforms such as Qualtrics, SurveyMonkey, or similar
  Experience managing large scale tracking studies, segmentation work, advanced analytics methods, and external research vendors

• Proven ability to translate insights into clear recommendations for retail, ecommerce, subscription, or membership-based businesses and to support executive level decision making

• Strong communication skills including verbal, written, and visual storytelling with the ability to tailor insights to senior audiences

• Strong cross functional collaboration skills with proven stakeholder management and experience leading projects from concept through execution

• Highly organized, detail oriented, and accountable with the ability to operate in ambiguity, balance multiple priorities, and drive outcomes in a fast-paced environment

• Creative problem solver with strong critical thinking, intellectual curiosity, and an entrepreneurial mindset

• High integrity, professionalism, and the ability to build trust at all levels while leading with a roll up sleeves approach

• Experience managing direct reports and scaling research or insights functions, including operational processes, global research panels, and loyalty or lifecycle related research initiatives

Nice to Have

• MBA or related advanced degree

• Experience implementing AI tools or workflows that improve research speed, quality, or scale

Where we are:

• This role will be based in our El Segundo Headquarters   

Compensation & Total Rewards: 

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:   

-Hybrid Work Schedule*

-Discretionary Paid Time Off*    

-Summer Fridays*    

-Healthcare Plans    

-Employee Discounts    

-401k    

-Annual Bonus Program    

-Equity Program*    

-And More    

*Varied for retail, fulfillment and fully remote roles. 

The annual base salary range for this position is from $134,000-$160,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.   

#LI-GR1

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. 

We encourage you to apply regardless of meeting all qualifications and/or requirements.