Director, Media Planning

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for providing leadership and strategic direction across the full pre-sales planning process, partnering closely with internal and external sales teams to develop thoughtful, data-driven media strategies that drive business impact. Accountable for translating company vision and revenue priorities into a clear planning roadmap, ensuring the team delivers high-quality solutions aligned with client objectives, yield principles, and operational standards. Leads a large organization through change, fostering an inclusive culture and building strong leadership capabilities at all levels. Provides guidance across multiple functional areas, manages managers and senior professionals, and ensures resources are aligned to achieve financial, operational, and strategic goals. Influences, shapes, and integrates planning strategy for the broader organization. 

Job Description

Core Responsibilities:

• Work with Senior Director and leadership to contribute to the development of business strategy and translate organizational goals into actionable Media Planning priorities.
• Maintain a deep understanding of the media landscape, industry trends, marketplace dynamics, and advanced advertising capabilities.

• Effectively communicate planning strategy and vision to internal teams and external partners, ensuring clarity, alignment, and shared understanding across functions.
• Provide leadership and direction for diverse teams across a layered organization of leaders and professionals
• Identify and develop critical leadership talent, providing coaching, mentorship, and opportunities that build capability, confidence, and readiness for expanded roles. 
• Oversee and guide the development of high-level planning approaches that incorporate client goals, insights, and data to support revenue growth and operational efficiency.
• Manage complex, cross-functional initiatives, and high-impact projects, serving as a voice for the Planning organization in strategic conversations and enterprise-wide programs. 

• Champion a planning culture rooted in analytical rigor, curiosity, inclusivity, and continuous improvement.

• Develop and evolve operational policies, workflows, and processes to support scale, efficiency, and future business needs.
• Build and maintain a culture of inclusion and belonging, ensuring diverse perspectives are valued and teams feel supported, safe, and engaged.
• Collaborate with partner teams (Sales, Sales Development, Operations, Product, Supply Strategy) to improve systems, processes, and cross-functional alignment. 
• Monitor advertising sales and planning performance metrics, identifying operational challenges and developing solution-oriented strategies to address them.
• Ensure the terms of all media deals align with planning standards and broader organizational expectations.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Business Strategies, Campaign Development, Leadership, Media Planning, Strategic Direction

Compensation

National Pay Range: $84,758.43 USD-$198,652.57 USD Illinois Pay Range: $90,055.83 USD - $174,814.26 USD Colorado Pay Range: $95,353.23 USD - $182,760.36 USD Hawaii Pay Range: $111,245.44 USD - $166,868.16 USD Washington DC Pay Range: $121,840.24 USD - $182,760.36 USD Maryland Pay Range: $100,650.63 USD - $182,760.36 USD Minnesota Pay Range: $95,353.23 USD - $166,868.16 USD New York Pay Range: $100,650.63 USD - $198,652.57 USD Washington Pay Range: $95,353.23 USD - $190,706.47 USD California Pay Range: $95,353.23 USD - $198,652.57 USD New Jersey Pay Range: $105,948.04 USD - $190,706.47 USD Vermont Pay Range: $100,650.63 USD - $158,922.06 USD Massachusetts Pay Range: $105,948.04 USD - $190,706.47 USD

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.