Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
To support the organisation’s transformation into an outward‑looking, customer‑led business, the Director of Marketing reports to the Chief Officer of Marketing and is accountable for driving sustainable performance and long‑term growth across markets. The role leads the development and execution of a strategic, disciplined digital marketing approach, optimising marketing investment and resources to enhance commercial outcomes and deliver a seamless, customer‑centric digital journey grounded in a deep understanding of the voice of the customer. In parallel, the Director of Marketing builds differentiated marketing communication assets that reinforce market leadership and enable the organisation to stay ahead of competitors through agile and effective marketing capabilities.
Responsibilities:
Identify opportunities to enhance Prudential’s awareness and visibility, particularly across the digital landscape, and to improve customers’ search and exploration experience on our website. This includes content optimisation, leveraging AI to elevate on‑site search, improving lead quality, and strengthening lead nurturing.
Lead and support Prudential marketing teams across Asia and Africa in the formulation and execution of integrated marketing strategies, covering above‑the‑line, digital, social media, and below‑the‑line communications, to ensure consistency and impact across the Group.
Develop and support customer‑centric regional campaign including providing communication frameworks and marketing assets for both internal and external use, fostering a strong customer‑obsessed culture through innovative customer and employee engagement initiatives.
Leverage industry insights, customer data, and market trends to develop effective marketing campaigns tailored to different customer segments and drive the sharing of best practices in customer communications across markets.
Lead Group‑wide marketing and customer engagement events aligned with the Group’s strategic priorities, ensuring purpose‑driven initiatives enhance customer recommendation and contribute to strategic outcomes.
Standardise event sponsorship and customer engagement frameworks to ensure high‑impact execution and cost‑effective management of sponsorship investments.
Build and manage the partnership ecosystem for value‑added services including and joint promotional initiatives, including partner identification, partnership model design, ongoing management, and evaluation of commercial performance.
Strengthen regional marketing capabilities through coaching, mentoring, and role‑modelling, fostering a culture of creativity, innovation, collaboration, and high performance across teams and functions.
Work closely with Distribution channels to develop and deliver customer‑led engagement approaches and effective channel marketing strategies.
Requirements:
Minimum 15 years of marketing experience, with proven leadership experience in financial institutions or insurance company. Regional experience is an advantage.
Strong capability to apply marketing techniques across both digital and non‑digital channels.
Demonstrated experience in developing effective marketing strategies and business plans, including customer communications and product promotion.
Experience in designing and delivering marketing events for customers and business partners.
Demonstrated a strong track record in partnership modelling, with proven capability in end‑to‑end partnership management—from strategy formulation and partner selection through to execution, governance, and performance optimisation.
Ability to manage shifting priorities and competing demands in a fast‑paced environment.
Strong customer-focused and result-orientation, with the ability to deliver under tight timelines
Proven experience managing regional advertising agencies and media agencies
Good understanding of cross‑functional business disciplines, including IT, Finance, and Operations.
Strong influencing skills with the ability to lead and collaborate with teams without direct reporting lines.
A well‑rounded leader with a balance of creative thinking and analytical capability.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.