Position Title: Director, Marketing
Department: Marketing
Reports To: Vice President, Marketing
Date: December 2025
☒ Exempt ☐ Non-Exempt
Summary of Position:
The Director, Marketing will be the steward of key marketing work-streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non-commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE.
Key responsibilities include:
- Primary owner of XHANCE brand activities
- Creation / evolution of branded campaigns and campaign materials for the US market including payor and government
- Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs
- Selection and management of creative agencies to deliver on internally developed priorities
- Optimization of promotional touchpoints across all personal and non-personal channels (including digital / omni-channel considerations, next best interactions, etc.)
- Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning
- Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources
- Setting of KPIs to determine effectiveness of campaigns
- Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand
- Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization
- Work effectively with and across Sales Teams to achieve execution of plan
- Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers
- Compliant collaboration with Medical Affairs and Field Medical teams
- Coordination of annual Business Planning process across all indications
- Development of the annual brand budget process as well as ensuring cross-functional alignment of annual priority setting and budgets
- Effective alignment to the established corporate and industry compliance guidelines
- Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials
- Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion)
Candidate Requirements:
- Emulates Paratek’s Core Values: Purposeful, Passionate, Collaboration and Resourceful
- Bachelor's degree in science or business discipline; advanced degree preferred
- 15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non-personal promotion
- Strong understanding of managed care environment
- Demonstrated cross-functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles
- Demonstrated ability to lead initiatives and manage coordination of cross-functional projects in complex matrix environments
- Demonstrated success working in a cross-functional and cross-geographical team environment
- Demonstrated effectiveness working on multiple projects simultaneously
- Effective communication and high-impact presentation skills
Additional Information:
- Travel expectations (%) 20%
- Technology skills: Microsoft Office, marketing automation software