Director, Marketing Operations & Automation

We are seeking a forward-thinking, execution-focused Director of Marketing Operations & Automation to lead the data, systems, processes, and reporting foundation of our Marketing organization. This role sits at the center of Marketing, Sales, and Customer Success, driving alignment, accountability, and measurable impact across the full marketing-to-revenue lifecycle. 

Our hire will thrive in ambiguity and will bring a strong blend of analytical rigor, process design, and hands-on technical expertise. They will translate strategy into scalable campaigns, operational frameworks, and performance reporting that directly supports revenue outcomes. 

Operating at both strategic and execution levels, this leader establishes governance, measurement, and infrastructure that enable high-performing Marketing teams. They partner closely with Marketing leadership, Revenue Operations (GTM Systems and Sales Operations), Sales, and Customer Success to ensure seamless execution across our revenue engine. This role reports to our VP of Commercial Revenue Operations, manages one direct report, and serves as a key member of our Marketing leadership team. 

What You’ll Do 

• Marketing Operations Leadership & Reporting: Define and lead Marketing Operations priorities and roadmap in partnership with Marketing leadership, aligned to Marketing OKRs and GTM strategy. Translate strategy into scalable systems, governance, and standardized full-funnel measurement frameworks. Own operational marketing reporting and performance visibility across HubSpot, GA4, Demandbase, and CRM data - delivering campaign/channel reporting, funnel conversion tracking, attribution modeling, and pipeline influence analysis. Ensure data integrity, lifecycle governance, consistent metric definitions, and executive-ready insights. As a member of the Marketing leadership team, drive actionable insights and continuous operational improvement.
• CRM, Automation & Lead Management: Own and optimize HubSpot and marketing automation infrastructure, including governance, rules of engagement, lifecycle management, lead routing, workflows, attribution, and campaign tracking. Design and refine end-to-end lead management strategies (acquisition through Sales handoff), establish SLAs with Sales, and maximize funnel efficiency and pipeline quality.
• GTM Systems & Cross-Functional Alignment: Partner with Revenue Operations, GTM Systems, Sales Operations, Sales, Customer Success, and Finance to ensure systems, workflows, and reporting accurately reflect revenue generation. Improve tech stack interoperability and reduce operational friction across the GTM ecosystem.
• Data Governance: Design and enforce governance standards for lead, contact, and account data to ensure hygiene, accuracy, and consistent data flow across Marketing and adjacent GTM systems, enabling reliable forecasting and executive-level visibility.
• Marketing Technology & Integration: Own and optimize the marketing technology stack (HubSpot, Salesforce, enrichment, intent, conversational marketing, AI tools), ensuring strong integrations and data flow. Track spend and utilization, mitigate tool sprawl, improve adoption, and evaluate new technologies to drive scalability and ROI.
• AI-Driven Optimization & Operational Excellence: Leverage AI to enhance lead scoring, predictive analytics, personalization, segmentation, and automation. Establish standardized campaign setup, QA processes, naming conventions, documentation, and scalable workflows that minimize manual effort and maintain agility in a fast-paced SaaS environment. 

Your First 90 Days

In your First 30 Days, you will immerse yourself in our marketing and GTM ecosystem, gaining a deep understanding of our MarTech stack, data architecture, campaign execution model, and full marketing-to-revenue lifecycle. You will build relationships across Marketing, Revenue Operations, and Sales while learning our existing operational processes, procedures, and engagement practices. By Day 30, you will have a clear understanding of how our systems, workflows, and cross-functional collaboration support marketing execution and revenue outcomes.

In your First 60 Days, You will begin by learning and familiarizing yourself with the existing Marketing Operations roadmap in partnership with Marketing Leadership and Revenue Operations, gaining a deep understanding of our systems, processes, and measurement frameworks that support our GTM strategy and Marketing objectives. You will evaluate and build on our current lead management, lifecycle governance, reporting frameworks, and campaign operations to further improve funnel visibility and pipeline quality. By Day 60, you will begin stepping into ownership of key operational initiatives, driving ongoing improvements that strengthen cross-functional alignment and streamline campaign execution.

In your First 90 Days, you will take full ownership of the systems, governance, and reporting infrastructure that power our Marketing organization. This includes deepening your understanding of our HubSpot and integrated systems, marketing-to-sales workflows, and reporting frameworks, while identifying opportunities to strengthen operational efficiency and insight delivery across campaigns and channels. By Day 90, you will have assumed full ownership of these operational areas, driving execution against the existing roadmap and taking responsibility for ongoing improvements that enable scalable, data-driven marketing aligned to revenue outcomes.

Who You Are

You are a collaborative and data-driven leader who drives operational improvement through cross-functional influence at all levels. You bring a strong understanding of integrated multi-channel, multi-touch marketing campaigns and demonstrated experience with building scalable campaign processes and reporting.

You are an exceptional communicator who can simplify complex workflows, align diverse stakeholders, and build consensus to move initiatives forward. As a systems thinker, you design scalable, processes that balance rigor with flexibility in fast-paced environments. You are AI-forward, with hands-on experience rethinking and rebuilding processes into agentic workflows. You enjoy experimenting, learning about new technologies, and continuously optimizing the MarTech stack.  

• 10+ years of experience in B2B SaaS Marketing, with 5+ years in Marketing Operations 
• 5+ years of people management experience; proven ability to attract, grow, and develop talent
• Strong track record of operational leadership in Marketing Operations, ideally in a Revenue Operations structure
• Proficient with HubSpot, Salesforce, Demandbase, LeanData, Gong and ChatGPT Codex or Claude Code
• Excellent cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Bachelor’s degree in Marketing or related 

Your Differentiators 

• Proven ability to re-imagine, rebuild, and scale Marketing Operations in high-growth SaaS environments
• Customer experience mindset with experience aligning Marketing with Sales and Customer Success through data, processes, and automation
• AI-driven operations leader, driving initiatives that deliver measurable efficiency gains
• Self-starter who thrives in fast-paced environments and brings a continuous improvement mindset 

Our Values 

• We are a Team: Employees, customers, and partners working together.
• We are Customer-Focused: Customers are the heart of everything we do.
• We are Driven: Seeking exceptional outcomes.
• We own our Success: Every employee has a stake in our company.
• We do the right thing and have fun in the process. 

The base salary range for this opportunity is $144,500-$170,000 per year. You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time. You will further be eligible to participate in Unanet’s employee benefits plans and programs.  

For more details on Unanet’s benefits offerings, please visit unanet.com/employee-benefits. Unanet is proud to be an Equal Opportunity Employer. Applicants will be considered for positions without regard to race, religion, sex, national origin, age, disability, veteran status or any other consideration made unlawful by applicable federal, state or local laws.