Job Description
We are seeking a strategic Marketing Director to lead the Gastrointestinal & Genitourinary (GIGU) Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority GI and GU tumors, ensuring sustained growth, scientific leadership, and best-in-class execution.
Key Responsibilities
* Own the franchise marketing strategy for GIGU indications across the full lifecycle
* Define portfolio vision, indication sequencing, and growth priorities aligned with strategy
* Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation
* Drive launch excellence for new indications, regimens, and formulations
* Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives
* Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc.
* Lead cross-functional planning with Medical, R\&D, Access, Policy, Sales, and Global teams
* Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy
* Own budget, forecasting, and resource prioritization for the GIGU franchise
* Ensure full compliance with regulatory and promotional standards
Qualifications Required
* Extensive experience in oncology marketing, franchise or portfolio leadership preferred
* Proven track record in product lifecycle management and major oncology launches
* Strong ability to translate complex clinical data into compelling value stories
* Deep understanding of GI/GU tumor pathways, treatment paradigms, and competitive dynamics
* Strong strategic thinking, financial acumen, and execution discipline
* Demonstrated leadership of large, cross-functional teams
* Excellent stakeholder influence at senior and global levels
* High ownership mindset, learning agility, and commitment to patients, ethics, and inclusion
Required Skills:
Accountability, Adaptability, Creativity, Digital Marketing, Market Access, Marketing, Marketing Automation, Marketing Budget Management, Marketing Management, Market Research, Omnichannel Marketing, People Leadership, Pharmaceutical Sales Marketing, Pharmaceuticals Marketing, Product Launches, Product Marketing, Strategic Planning, Strategic Thinking, Teamwork
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
50%
Flexible Work Arrangements:
Not Applicable
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
06/30/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.