Director, Market Access

Position Description

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography ("EEG") platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement! 

The Director, Market Access will lead Ceribell’s reimbursement and payer strategy to accelerate adoption of our neuro-diagnostic solutions. This role is responsible for shaping national and regional payer engagement, optimizing coding and payment pathways, and defining the strategy for generating economic evidence.

You will work cross-functionally with Clinical, Reimbursement, Sales, and Marketing to ensure the value of Ceribell’s technology is clearly communicated to both payers and providers. This highly strategic role is critical to expanding access, driving commercial growth, and supporting Ceribell’s mission to improve outcomes for patients with suspected seizures and other critical neurological conditions.

What you'll achieve 

• Develop and execute a comprehensive market access roadmap for Ceribell’s product portfolio, including POC EEG and emerging neuromonitoring technologies.
• Lead long-term strategy for new and existing reimbursement pathways to support continued adoption across ED, ICU, and inpatient settings.
• Identify and address barriers across coding, coverage, payment, and hospital workflows.
• Build and sustain relationships with Medicare Administrative Contractors (MACs), national and regional commercial payers, Medicaid plans, and integrated delivery networks (IDNs).
• Lead payer education initiatives, highlighting Ceribell’s clinical evidence, economic value, and outcomes impact in optimizing neurological care
• Work closely with Clinical to define HEOR evidence needs aligned to payer, hospital, and health-system priorities.
• Develop budget impact models and cost-effectiveness analyses that clearly articulate Ceribell’s clinical and financial impact.
• Translate real-world data into compelling payer communications and coverage strategies.

What you’ll need to be successful

• Bachelor’s degree in health policy, business, science, public health, or related field.
• 10+ years of experience in marketing, sales, consulting within the medical device, diagnostics or digital health industry.
• 3+ years of market access, reimbursement, HEOR, or payer strategy within medical devices, diagnostics, or digital health.
• Proven success securing positive coverage and driving reimbursement for innovative hospital-based medical technologies.
• Deep expertise with U.S. reimbursement systems, particularly within the inpatient market: DRG payment, CMS policy, commercial payer processes, CPT/HCPCS codes, and medical policy development.
• Strong analytical skills with the ability to translate complex clinical and economic evidence into persuasive payer messaging.
• Excellent communication skills and experience presenting to clinical, payer, and executive stakeholders.