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About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Within the Target Loyalty team, the Director of Loyalty Design & Economics will lead the architecture and economic foundation of Target’s loyalty program. This leader is responsible for designing the core program structure—including discount strategy, accumulated value, tiers, benefits, and overall value proposition—and ensuring it delivers differentiated guest value while driving sustainable, profitable growth.
Key Responsibilities
Own the end-to-end design of Target’s loyalty program structure, including accumulated value systems, tier frameworks, benefit constructs, and overall value proposition
Ensure the program is simple, intuitive, and compelling for guests while differentiated in the competitive landscape
Lead the development and management of the loyalty economic model, including cost of benefits, accumulated value liability, redemption dynamics, and breakage
Define and monitor key performance indicators (e.g., incremental revenue, ROI, customer lifetime value, engagement, and retention)
Partner with Finance to ensure the program delivers sustainable financial performance and aligns with enterprise goals
Design a portfolio of benefits that balances high perceived value with cost efficiency, including monetary, experiential, and recognition-based rewards
Champion a guest-first mindset in all program design decisions
Translate complex economic concepts into clear, actionable strategies for senior leadership
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
10-12+ years of experience in loyalty, pricing, promotions, strategy, consulting, or related fields
Proven experience designing or optimizing loyalty programs, rewards systems, or customer value propositions
Strong financial acumen with experience building business cases, economic models, and ROI frameworks
Deep understanding of customer behavior, incentives, and engagement drivers
Experience leading cross-functional initiatives in a matrixed organization
Excellent communication skills with the ability to influence senior stakeholders
Preferred
Experience in retail, e-commerce, or consumer-facing industries
Familiarity with loyalty platforms, CRM systems, and personalization strategies
Background in analytics, economics, or behavioral science
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_FAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.