Director, ITD Marketing

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We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

The Portfolio Marketing Director – Intelligent Devices (ITD) is a strategic leader responsible for shaping and executing unified, outcome-driven marketing strategies across a company’s suite of offerings—supporting four businesses of the Intelligent Devices Portfolio.  Key responsibilities include:

• Go-to-Market Strategy: Develop and deliver comprehensive GTM plans that align with business unit goals and strategic priorities.
• Campaign Leadership: Lead enterprise-level horizontal solutions messaging, including executive-level communications, and drive integrated campaigns across regions.
• Product Launches: Oversee launch readiness and execution, ensuring alignment across stakeholders and regions.
• Customer-Centric Messaging: Define and position horizontal solutions and capabilities with compelling value propositions tailored to market needs.
• Performance Tracking: Monitor pipeline and revenue impact, leveraging dashboards and scorecards to assess campaign effectiveness and ROI.

🔹 Strategic Focus Areas

• Multichannel Integration: Lead multichannel marketing strategy, working with senior leaders to integrate channels and touchpoints for a seamless customer experience.
• Business Planning: Develop annual business plans with quantified outcomes, budget alignment, and cross-functional integration.
• Competitive Intelligence: Ensure robust market research and competitive analysis to inform product and marketing strategies.

🔹 Leadership & Collaboration

• Team Development: Build and lead a team of specialists in messaging, enablement, and competitive intelligence.
• Stakeholder Alignment: Collaborate with product management, sales, and regional marketing teams to ensure strategic alignment and execution.
• Organizational Influence: Communicate the function’s strategy and motivate teams to achieve business goals.

The Director, Intelligent Devices Portfolio Marketing, is responsible for developing and implementing commercial strategies and programs that maximize customer demand and sales growth of our global portfolio of products in the Intelligent Devices business. This leader will also be responsible for bringing the Intelligent Devices portfolio of offerings to market, developing and executing a go-to-market strategy and set of programs anchored in relevant market trends, prioritized customer segmentation and corporate strategy.

Expert collaboration is required with peers in Global Sales and Marketing (GSM) Business Units (BUs), as well as all other BU’s at Rockwell. They will also work closely with industry and regional marketing to tailor commercial strategies towards target segments and priority end markets.

This role will report directly to the Director, Global Portfolio Marketing

Responsibilities:

• Partner across the organization to develop the commercial strategy, story, and marketing plan for the Intelligent Devices Portfolio of products, aligned to our company’s vision and strategic goals.

• Function as a key commercial partner for the Business Unit leadership, providing critical commercial insights to help in portfolio strategy and planning, lead new product launch, planning, and execution.

• Drive ongoing portfolio awareness, demand creation and enablement efforts and engage in ongoing business performance assessment and optimization efforts. Act as extended staff of senior business unit leaders and become a trusted advisor.

• Be marketing’s lead to support our company’s inorganic growth strategy through partnerships, joint ventures, and acquisitions. Be the voice of Marketing for partnerships and transactions in the portfolio space.

• Manage the hiring, development, and retention of the portfolio marketing team. Provide leadership, direction, and mentoring to guide staff in daily activities.

• Optimize marketing investment across the portfolio to execute strategy and maximize returns.

• Collaborate with the BU to take advantage of analysts influence on building and testing portfolio roadmap.

• Synchronize launches and bundle products in collaboration with business and global commercial organizations to demonstrate the greatest value to prospects, customers, and the market.

• Collaborate and align with sales and partner enablement, market access, commercial engineering, customers support to create a plan and oversee marketing contributions to drive sales and partner adoption of the portfolio.

• Engage with Strategic partners to ensure a strong marketing message with respect to the combined strength of Rockwell Automation and our partner’s product portfolios offerings and how they solve industry solutions.

Essential Qualifications:

• Able to travel 25% - domestically and internationally

• Legal authorization to work is required – we will not sponsor individuals for employment visas, now or in the future, for this job opening.

Preferred Qualifications:

• Bachelor’s degree in engineering, Business, Marketing, or business-related field.

• MBA preferred.

• Proven results managing across global matrix organizations.

• Demonstrated ability to build effective, cohesive, and collaborative teams. Outstanding coach, mentor, and developer of high performing teams.

• Excellent written and verbal communication skills, interpersonal and collaborative skills.

• Minimum of 12 years of strategy and marketing experience as well as a successful track record of driving portfolio-oriented messaging.

• Experience developing multi-year plans and ensuring implementation while leading cross-regional and functional teams to develop and execute winning strategies and solutions.

• Experience in budget management including multi-year investments, capital, people by ensuring real-time accuracy of forecasting and expenses.

• Experience in industrial automation domain ideally with depth of understanding of the full Rockwell Automation portfolio (products, software and services) and corresponding value proposition

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid

We are an Equal Opportunity Employer including disability and veterans. 

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.