Director, Integrated Demand Programs

Key Responsibilities

1. Own Integrated Demand Strategy

• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets

2. Drive Pipeline and Revenue Impact

• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency

3. Lead Integrated Campaign Execution

• Orchestrate campaigns across:
  • Digital (web, paid media, SEO/SEM)
  • Field marketing (events, ABM)
  • Content (thought leadership, case studies, AI narratives)
  • Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting

4. Build Scalable Campaign Frameworks

• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration

5. AI & Agentic AI Leadership

• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches

6. Cross-Functional Leadership

Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority

7. Data-Driven Optimization

Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes

Core Metrics

• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments

Required Experience

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
  • ABM (Account-Based Marketing)
  • Marketing automation (Marketo, Eloqua, HubSpot)
  • CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

Key Skills & Competencies

• Strategic thinking with strong execution discipline
• Strong business acumen with a focus on pipeline and revenue outcomes
• Cross-functional leadership and influence
• Data-driven decision making
• Ability to operate in fast-paced, high-growth environments
• Ability to translate complex AI and agentic AI concepts into clear business value

Leadership Mindset

• Bias for action with strong ownership and accountability
• Innovative and forward-thinking, especially in applying AI to marketing
• Comfortable operating in ambiguity and driving clarity
• Collaborative, yet decisive and results-oriented

What Differentiates This Role

• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Tight alignment with Sales: marketing is accountable to business outcomes, not activity

What Differentiates This Role

• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Deep alignment with Sales: marketing is accountable to business outcomes, not activity

Why This Role Matters

This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.

Why Join Us

• Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
• Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
• Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
• Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
• Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
• Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy