Responsibilities:
Set and lead the enterprise brand strategy for Humana Insurance, Reliance, and CarePlus across lines of business and member segments to drive awareness, relevance, and growth.
Lead the development, execution, and optimization of brand positioning and advertising strategies that strengthen brand affinity and market differentiation.
Leverage consumer insights, market trends, and competitive intelligence to inform strategic direction and identify opportunities for brand differentiation.
Partner with analytics teams to establish success metrics and evaluate brand and advertising performance, translating insights into continuous improvement.
Define and evolve brand positioning frameworks, guidelines, and artifacts to ensure consistent and effective application across channels and touchpoints.
Serve as a trusted advisor to executive leadership on brand health, performance, and experiential strategy.
Oversee and optimize agency, partner, and vendor relationships to maximize effectiveness, efficiency, and return on investment.
Lead, develop, and mentor high‑performing teams, fostering a culture of innovation, inclusion, and accountability.
Influence cross‑functional leaders to ensure brand strategy is embedded across marketing, media, and experience initiatives.
Influence product development roadmap with line of business partners to create differentiated features and experiences for members and prospects.
Ensure Humana Insurance brands are meaningfully differentiated in the marketplace to drive sustained engagement and business growth.
Required Qualifications
Bachelor’s degree or equivalent practical experience.
10+ years of progressive experience in brand strategy, advertising, or integrated marketing, with proven success driving enterprise‑level initiatives; experience within insurance, healthcare, regulated industries, or a Fortune 200 organization strongly preferred.
3+ years of experience leading and influencing cross‑functional teams and complex marketing initiatives at an enterprise scale.
Proven track record of shaping brand positioning and advertising strategies that drive measurable business and brand outcomes.
Strong executive presence with the ability to influence, collaborate, and build trusted relationships across all levels of the organization.
Exceptional strategic thinking, communication, and leadership skills, with the ability to translate vision into actionable direction.
Preferred Qualifications
Master’s degree or advanced certification in Marketing Strategy, Business Administration, or Healthcare Management.
Strong understanding of marketing analytics, audience segmentation, and performance measurement frameworks.
Experience operating within agile marketing models or enterprise transformation environments.
Demonstrated success managing large marketing budgets and leading agency and vendor relationships.
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.
The leader selected for this role should anticipate periodic in‑office work to support collaboration, executive engagement, and key planning moments. Remote options will be considered based on role needs and candidate experience.
WAH Internet Statement
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
HireVue
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-23-2026
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.