At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead is seeking a to champion the launch of our next groundbreaking HIV therapy— a novel, once-weekly, oral combination of lenacapavir and islatravir. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
As the HCP Promo Marketing Lead, you’ll:
Drive bold, creative campaigns that educate HCP and drive product adoption
Amplify clinical data and develop compelling stories to differentiate this novel product
Be at the forefront of healthcare innovation, leveraging cutting-edge insights and fostering deep connections with our field sales team
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!
Role Overview & Responsibilities:
Support development of HCP personal promotion strategy and executional plan in the U.S., ensuring alignment with brand objectives and evolving market dynamics
Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand
Drive strategic planning and execution for HCP engagement for a launch product
Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives
Lead market research projects in close collaboration with cross-functional partners
Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement
Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs
Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
Define and track marketing KPIs, using data to drive continuous improvement and performance optimization
Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies
Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline
Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution
Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs
Evaluate and evolve marketing systems and processes to support operational excellence and scalability
Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action
Ensure compliance with all relevant laws, regulations, and internal policies undefined
Competencies and Expertise Required:
Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
Experience with marketing strategy, sales and regulatory policies and practices
Ability to conceive, develop and implement multi-dimensional marketing and business plans
Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Qualifications and Preferred Experience:
Required:
Bachelor’s degree with at least 12 years of marketing experience, or Master’s degree or PhD with at least 10 years of marketing experience
Preferred:
An MBA with 10+ years of pharma/biotech marketing experience in product launch and portfolio management
Collaboration with Field Sales Teams and/or direct pharmaceutical sales experience a plus
Knowledge of pharmaceutical regulatory requirements impacting marketing materials
Prior experience with advertising, digital, or communications agencies is advantageous
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
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