Director, Growth Measurement and Effectiveness

Job Description :

Job Title
Director, Growth Measurement and Effectiveness
 

About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!
 

Join us to create a career worth celebrating!

About the role:

The Director, Growth Measurement & Effectiveness will lead the continued transformation of Diageo North America’s measurement capability to ensure marketing investment drives both short term commercial performance and sustained brand growth.

This individual will lead the designing and governing an end to end measurement framework that connects media, creative, content, commerce, brand health, distribution, and financial outcomes. The Director will provide clear, data driven counsel to Marketing and Commercial leadership to support confident investment decisions across both near term and long term horizons.

This role represents an evolution from traditional evaluation toward an integrated growth intelligence capability. The Director will act as a trusted advisor across the organization and will lead and develop a team of five, elevating capability, strengthening analytical rigor, and increasing the strategic impact of the function.

Role Responsibilities:

• Unlock sustainable share and revenue growth across Diageo’s portfolio by ensuring marketing and commercial investment decisions are grounded in balanced measurement of short term performance and long term brand health.

• Design, maintain, and govern a triangulated measurement system integrating econometrics, reach, creative effectiveness, brand metrics, commerce signals, distribution indicators, and financial performance.

• Clearly distinguish between metrics that reflect short term commercial performance and those that signal long term brand growth, ensuring both are measured and led appropriately.

• Define guardrails to ensure marketing investment supports immediate revenue objectives while protecting sustained brand health and mental availability.

• Serve as a key decision partner in annual and quarterly planning, validating investment sufficiency and expected business impact before budgets are finalized.

• Define and govern the measurement operating model across Marketing, Commercial, Finance, and agency partners, eliminating data and process silos to ensure a consistent enterprise view of performance.

• Provide clear analysis to inform trade offs between near term sales acceleration and longer term brand building, particularly under commercial and competitive pressure.

• Identify divergence between performance signals, brand health trends, and commercial outcomes, and recommend corrective action.

• Quantify the impact of reach, creative quality, sustained presence, and distribution on revenue and market share over time.

• Proactively identify emerging risks and growth opportunities before they are visible in topline results.

• Advance methodologies to measure creative and content effectiveness beyond asset level reporting, including sustained impact over time across paid and organic ecosystems.

• Lead, coach, and develop a team of five across econometrics, analytics, attribution, and performance evaluation, establishing high standards for analytical rigor and commercial relevance.

• Lead and manage multiple agencies and external analytics vendors, setting clear expectations, ensuring accountability, and elevating the quality and impact of partner outputs.

• Strengthen data integration, reporting processes, and analytical workflows to increase speed, accuracy, and impact.

• Shift the function from retrospective reporting toward proactive performance monitoring and forward looking decision support.

• Provide regular strategic updates and actionable recommendations to Executive, Media, Brand, Commercial, and Finance teams.

• Represent the Growth Measurement & Effectiveness function as a trusted business partner in key leadership forums.

Experience / skills required:

• At least 10 years of experience in analytics, econometrics, commercial analytics, or related field (Required)

• Proven experience leading and developing high performing analytics or measurement teams

• Demonstrated experience driving transformation of analytics or measurement capabilities within complex organizations

• Demonstrated experience managing agencies and external analytics or data partners

• Deep experience in econometrics, MMM, attribution, and experimental design

• Strong understanding of brand growth dynamics, creative effectiveness, and commercial performance measurement

• Experience balancing short term performance objectives with long term brand and revenue growth priorities

• Experience linking marketing investment to revenue, distribution, market share, and P and L outcomes

• Strong financial literacy and understanding of commercial levers

• Shown ability to define and govern cross functional operating models and decision frameworks

• Ability to synthesize multiple data sources into clear, commercially relevant recommendations

• Excellent verbal and written communication skills with strong executive presence

• Demonstrated ability to influence senior partners across Marketing, Commercial, and Finance

• Strong analytical mindset with the ability to translate complexity into clear action

• Proven ability to drive cross functional alignment and organizational change
   

Flexible Working Statement: 
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.


Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2026-03-02

Salary Range:

Minimum Salary:

$146625

Maximum Salary:

$244375

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.