Director, Growth Marketing

Role Overview

We’re looking for a Director of Growth Marketing to own and scale demand for PerfectServe.  This role is perfect for someone who loves testing, optimizing, and moving fast. You’ll operate at the heart of our high-volume, short-cycle GTM motion: driving large numbers of qualified leads, fine-tuning conversion rates.  This is a role where creative strategy meets business acumen. You’ll experiment boldly, double down on what works, pause what doesn’t, and help shape the playbook for PerfectServe’s next generation of marketing initiatives.

Key Responsibilities

Own the Demand Engine

• Lead the demand generation strategy and execution for the company, focusing on high-velocity lead generation, nurturing, and conversion.
• Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line.
• Build and optimize multi-channel campaigns — paid social, paid search, digital display, email nurture, and interactive content — that attract and convert high-intent buyers.
• Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency.
  
  

Campaign & Messaging Strategy

• Partner with Product and Content Marketing to develop clear, customer-first storytelling that speaks to the daily challenges of medical practices.
• Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability.
• Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results.
• Collaborate with consultants and a paid media agency as the main marketing point of contact, guiding strategy, reviewing performance, and iterating on creative.
  
  

Performance Analytics & Optimization

• Track and optimize full-funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI.
• Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting.
• Forecast and report on funnel performance, pipeline health, and contribution to company goals.
• Identify bottlenecks in the buyer journey and implement data-driven experiments to improve efficiency.
  
  

Cross-Functional Collaboration

• Work hand-in-hand with Sales Leadership to align on lead quality, follow-up cadence, and feedback loops.
• Coordinate with Product Marketing and Customer Success to ensure campaigns reflect real customer insights and outcomes.
• Collaborate with the creative team to continuously evolve our messaging, visuals, and offers.
• Work remotely with true flexibility: We've built our workflows around async communication using Slack and Asana
  
  

What You’ll Bring

• 5-7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high-velocity growth environments.
• Proven success in owning pipeline targets and managing high-volume, fast-moving funnels.
• Strong analytical mindset and the ability to translate data into actionable marketing decisions.
• Deep experience with digital advertising, campaign management, and performance optimization.
• Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager.
• Exceptional communication and storytelling skills — able to connect functional benefits to emotional drivers for clinicians and practice managers.
• A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly.
  
  

Career Path

Once you’ve built a strong, repeatable playbook for the Ambulatory Business, you’ll have the opportunity to expand into enterprise or multi-product ownership, manage a team, or grow into a broader marketing leadership role. This position offers visibility across the organization and the chance to make a measurable impact on one of PerfectServe’s fastest-growing business lines.

Why Join PerfectServe?
At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

**Please do not use AI tools to generate your application materials. We value authentic, personal communication and want to understand your unique voice and perspective.**
We offer a salary range of $120,000-$150,000 per year, with compensation tailored to your background, strengths, and potential to grow within the team.
The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.
We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.