Director, Growth Marketing

About Auris 

Auris™ is the payroll and HR company built for small and midsized businesses that can’t afford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real human expertise to ensure payroll, compliance, and workforce operations run correctly every time.  

Now part of Acrisure, Auris is entering its next phase of growth, modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels. 

Summary of This Role 

What You’ll Do  

We are seeking a Director of Growth Marketing to own and scale the SMB demand generation engine that fuels that growth.  

This leader will design and execute a high-volume, multi-channel marketing strategy focused on paid media, search, lifecycle marketing, and conversion optimization. You will bring a modern, AI-enabled approach to targeting, creative, and automation while maintaining strict discipline around CAC, pipeline contribution, and revenue impact.  

This is a hands-on leadership role for a builder who knows how to turn marketing investment into a measurable pipeline at scale. 

Key Responsibilities 

Growth Strategy & Revenue Ownership 

• Own marketing-sourced and influenced pipeline targets 

• Build a predictable SMB demand engine across digital channels 

• Develop CAC and payback targets with Finance and leadership 

• Forecast pipeline creation and performance by channel 

• Establish reporting and attribution tied to revenue outcomes 

SMB Demand Generation & Paid Media 

• Own paid acquisition strategy across Google, paid social, display, and emerging channels 

• Continuously optimize spend, CAC, and conversion rates across the funnel 

• Scale high-performing campaigns while maintaining efficiency targets 

• Build and refine localized and verticalized campaigns for priority SMB segments 

• Partner with Sales to ensure lead quality and conversion alignment 

• Optimize landing pages, offers, and conversion paths to increase lead → opportunity rates 

• Develop always-on demand programs that generate consistent inbound pipeline 

Lifecycle, Conversion & Funnel Optimization  

• Build automated lifecycle marketing across email, SMS, retargeting, and CRM channels  

• Improve speed-to-lead and lead-to-opportunity conversion rates  

• Implement nurture and re-engagement programs to increase pipeline yield  

• Partner with RevOps to continuously improve funnel performance  

• Use behavioral and intent data to drive smarter segmentation and targeting  

AI-Enabled Growth & Automation  

• Introduce AI-driven workflows for targeting, creative testing, and campaign optimization  

• Deploy automation and enrichment tools to improve lead quality and routing  

• Implement AI-assisted content and campaign production to increase speed and output  

• Evaluate emerging tools pragmatically based on measurable ROI  

• Build scalable growth infrastructure, not isolated experiments  

Channel & Partner Amplification  

• Support growth through Acrisure referral ecosystem and local channels  

• Develop co-marketing and referral-driven acquisition programs  

• Identify scalable partnership channels that drive SMB lead flow  

• Optimize marketing support for broker and field-driven opportunities  

Team & Operational Leadership  

• Build and lead the demand generation and growth team over time  

• Manage agency and paid media partners  

• Establish clear performance management and reporting cadence  

• Bring operational rigor to budget allocation and performance tracking  

SMB Segmentation & Market Targeting  

• Define and refine priority SMB segments by industry, size, and geography  

• Build one-to-many campaigns tailored to high-value verticals  

• Use data and performance insights to continuously refine targeting  

• Develop scalable personalization strategies without heavy 1:1 ABM overhead 

What Are We Looking for in this Role? 

• 10+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles  

• Proven track record of scaling growth at a B2B SaaS or fintech VC/PE-backed company, including meaningful impact on pipeline, revenue, and CAC efficiency  

• Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth  

• Demonstrated experience deploying AI agents for sales/marketing automation (not just "using ChatGPT" but actually building AI-driven GTM workflows)  

• Hands-on proficiency with growth stack (e.g., Clay, Apollo, AI SDR tools, AI content generation) with measurable results  

• Ability to operate at both strategic and execution levels, from defining growth strategy to personally driving high-impact initiatives when needed  

• Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement  

• Experience scaling SMB demand generation engines  

• Clear, confident communicator with the ability to influence senior stakeholders and guide cross-functional teams  

• Strong paid media background with meaningful budget ownership  

• Expert-level proficiency with HubSpot, WordPress, Google Analytics 

What we offer 

• Competitive compensation and performance incentives. 

• Comprehensive benefits package. 

• Collaborative, mission-driven culture with high visibility and impact