Director, Growth Analytics

 

Position Summary

The Director, Growth Analytics will oversee the implementation, management, and continuous improvement of Commerce campaigns and measurement for a global CPG client. Success in this role requires a strong background in media analytics, with specific expertise in retail media, to establish standards, streamline workflows, and deliver flawless execution at scale.

The right candidate is highly proactive, detail-driven, and skilled at bringing clarity to complex initiatives, especially when working with non-technical stakeholders. They should possess a deep understanding of Commerce/Retail, ad tech, and campaign performance measurement requirements. This leader will unify internal teams, external vendors/partners, and clients within a consistent operating framework. Mastery of ad tech platforms, strong analytical capabilities, and cross-functional collaboration skills are essential to deliver scalable, revenue-driving RMN solutions.

Responsibilities

• Lead retail measurement solution and implementation planning, working closely with internal and client teams, including engineering, product, analytics, and activation to stand up new data infrastructure, tagging frameworks, and ad tech integrations. 
• Translate complex measurement and data architecture concepts into clear, actionable frameworks for non-technical stakeholders. 
• • Guide measurement and reporting strategies to maximize RMN effectiveness.
  • Use data from ad servers, DSPs, and analytics platforms to optimize campaigns against KPIs, with a focus on ROAS.
  • Produce recurring performance reports, post-campaign analysis, and actionable insights for stakeholders.
  • Recommend data-driven optimizations and run A/B tests on creative, placements, and audience strategies to enhance overall network effectiveness.

Required Skills & Experience

• 8+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 5+ years of management experience ideal
• Strong experience with Commerce / Retail platforms.
• Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.

 

Desired Skills & Experience

• Knowledge of Python, R, or any other advanced analytics software package a plus
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience.
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports.
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem-solving ability.

 

 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.