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The Director of Global Public Relations is responsible for the development and implementation of public relations strategies and programs surrounding our key product pillars including denim, underwear and sportswear within mainline as well as Collection. This strategic role will help lead PR efforts that will drive brand awareness, image, and business growth. You will help shape the public’s perception of our company by driving our global PR strategy with a focus on storytelling in earned and paid media across fashion, lifestyle, design and culture. The role will manage the integration of regional PR plans across Europe, Latin America/Mexico & Asia, in addition to direct oversight on implementation and execution within North America. We are seeking a self-starter who is motivated to drive change and create impact.
What You'll Do:
Develop and implement global PR strategies around mainline and Collection with the VP of Global Public Relations to maximize press coverage and brand exposure, including brand stories, profiles, fashion well editorials and coverage surrounding brand campaigns, VIP dressing moments, collaborations and other news.
Lead on maximizing editorial placements in cover, fashion well and market pages and in key online media.
Create new workflows and processes cross-functionally to create greater efficiencies and impact.
Provide strategic oversight of PR development in North America, Asia, and Europe and Latin America/Mexico and amongst licensees, serving as a key point of contact for communications strategies in all global markets for all product categories.
Lead the creation and execution of PR initiatives that align with the company’s values and goals.
Oversee the reporting, tracking, monitoring, and analysis of media coverage on an ongoing basis, driving these initiatives in relevant markets as needed.
Manage day-to-day PR budgets with VP of Global Public Relations and Finance
Collaborate with cross-functional teams to ensure alignment of PR strategies against overall business objectives
Manage relationships with press, editorial stylists, substackers, and industry notables to ensure strong brand representation.
Oversee the Global PR team in facilitating global press, regional and licensee requests for press materials, serving as a key point of contact for communications strategies for all product categories.
Handle FOH for all global brand image events including fashion shows, in-store events, cocktail parties and dinners. as well as seasonal press days including applicable guest list creation, external PR agency management, photography and pre and post event releases and coverage
Monitor industry trends and competitor activities to identify opportunities for enhancing PR initiatives.
What You'll Bring:
Proven track record of developing and executing successful global PR and Communications strategies.
Strong network of media contacts and relationships with press, editorial stylists, substackers, and other notable industry members.
Excellent communication, leadership, teambuilding and interpersonal skills.
Ability to think strategically and execute tactically.
Experience in working directly with a Creative Director on profiles/features, fashion shows, events and more.
Experience managing budgets and analyzing campaign performance
Strong project management skills with the ability to manage multiple initiatives simultaneously and work collaboratively cross-functionally
Ability to thrive in a fast-paced, dynamic environment.
Self-starter with a proven ability to garner results and create impact.
This role is not eligible for sponsorship.
Pay Range:$147,500---$199,200PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.Additional Compensation: This role is bonus eligible. This role is equity eligible.Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:
Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Education Assistance: Receive support for continued education including tuition reimbursement.
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.