Director, Franchise Strategy, WAMA

DIRECTOR: FRANCHISE STRATEGY – West Africa, Morocco and Algeria (WAMA) 

Role Overview:  

This role leads the development of the WAMA Franchise Growth Agenda and longterm/annual business plans, ensuring alignment with the Operating Unit strategy. It identifies growth opportunities, drives scenario planning, and develops actionable insights and business cases to support effective execution across WIMA Franchise – with independent bottlers across West Africa and Equatorial Coca-Cola Bottling Company (ECCBC) in Morocco and Algeria. A key part of the role is integrating bottler partners through joint planning, aligned investments, and coordinated execution to unlock system-wide growth. 

Report to: Vice President – Strategy  

Location: Morocco/ Algeria 

Direct Reports: 2 
 
Key Responsibilities: 

Strategic Planning & Alignment 

• Lead development and coordination of the LRP and ABP with bottlers and cross‑functional franchise teams. 

• Serve as the strategic point of contact between the WAMA Franchise and the OU for planning and performance alignment. 

• Provide fact‑based, objective perspectives to ensure alignment with consumer‑led, competitive‑informed, and cross‑functional strategy. 

• Partner with relevant teams to drive end‑to‑end system alignment processes across countries and regions. 

Franchise Performance Management  

• Lead the development and alignment of performance management systems to support timely delivery of strategic and tactical plans. 

• Work closely with senior franchise leadership to execute strategic elements of the FDPs, ABP, and LRP. 

• Design, implement, and ensure effective execution of business routines (FLT, SLT, MBRs, T2Ts, market visits). 

• Define agendas, templates, pre‑reads, and stakeholder alignment processes for key governance routines. 

Strategic Growth and Insights  

• Drive key “Big Bet” and business plan initiatives to deliver against growth metrics (Volume, NSR, OI, share gains). 

• Identify granular business opportunities through insights, analytics, and cross‑system collaboration. 

• Partner on commercial and customer strategies that scale across franchises. 

• Build and deliver quarterly Competitive Landscape Deep Dives that decode category dynamics, competitor strategies, and emerging threats—translating them into prioritized business implications and actionable recommendations. 

• Lead and work with the Senior Manager: Franchise Business Opportunities to collaborate closely with the insights team to uncover growth opportunities across the consumer, shopper, customer, and competitive landscapes; and drive franchise performance through weekly performance insights, volume forecasting, and strategic growth analysis. 

System Collaboration and Engagement 

• Collaborate with Franchise Unit, OU teams, and bottlers to ensure integrated execution of strategic and commercial priorities. 

• Leverage the OU network to import best practices and innovative ideas that address franchise business challenges. 

• Manage complexity, uncertainty, and multiple stakeholder interfaces effectively. 

People Leadership 

• Partner with HR and Operations to develop and execute the Franchise People Engagement Plan. 

• Coach and develop direct reports to maximize their current and future potential. 

• Role model “Leadership in the Network” behaviors. 

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Communication Focus  

• Multiple top-level interactions and negotiations with senior management team members of the System  

• Strong negotiation, influence, and communication skills to align strategies as well as build value-based relationships through numerous sensitive situations (with Bottling Partners at Regional/Country level). 

• Strong presentation skills with an ability to adjust messages to fit specific audiences 

• Comfortable with indirect influencing and indirect managing/coordinating. 

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Education Requirements: 

• Bachelor’s degree essential 

• Masters or MBA a bonus 

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Related Work Experience: 

• +12 years of Business and/or functional experience in Operation/Strategy/Marketing/Business Development/Consultancy related areas 

• Ex-consulting experience a plus 

• Proven leadership trajectory and influencing a senior leadership team 

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Functional Skills: 

Mastery of: 

Solid business acumen skills: to translate data and insights to help inform key business decisions 

Strategic thinking: integrate diverse business insights and connecting the dots to develop holistic approach 

Stakeholder leadership/negotiation: to drive better conversations into practical applications 

Problem framing and problem-solving: ability to structure and coordinate / lead cross functional complex analysis, initiatives, or efforts 

Systemic thinking: Experience with large-scale organizational change efforts and global capabilities implementation. Being comfortable with ambiguity and willingness to challenge the status quo. 

Broad expertise in: 

Synthesis and storytelling: Communicate, influence and convince stakeholders through a structured, fact base and action-oriented storytelling 

Innovation and taking different approach 

Adaptability/flexibility: Comfortable with ambiguity 

Organization and focus: prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities