Director, Franchise Stills

Job Description Summary:

This role offers a unique opportunity to drive strategic growth across Argentina and Uruguay by partnering closely with bottlers and key stakeholders across the Coca-Cola (KO) System. We are looking for a strategic thinker with strong analytical capabilities, commercial acumen, and the ability to influence and build collaborative relationships that enable sustainable business growth in the region.

What you’ll do for us:

• Leads the implementation of Coca-Cola Company’s vision, with strong collaboration internally and externally, able to identify business opportunities and translate them into concrete local plans with agile and effective decision-making.

• Responsible for achieving business growth in “Bottler”, by shaping and implementing core capabilities and managing franchise leadership within multi-channel and the KO System. 

• Manages the day-to-day operations of the franchise, including marketing, commercial, technical, and financial. Leads communication flow between “Bottler” and KO concerning priorities, programs, address market issues and performance; cooperates with bottlers to ensure local relevance and alignment with overall business.

• Monitors performance and evolution of key indicators with execution discipline to achieve the Stills BP objectives (e.g., share, revenues, volume, coverage, prices, etc.). Reviews and implements revenue growth opportunities/solutions.

• Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs 

• Regarding new Stills products, this position has two main responsibilities: identifying market insights, risks, and opportunities, and co-creating a commercial strategy to be considered as input for current innovation processes. 

• Wire with other regions and operations' (even international) peers to ensure best practice sharing and alignment.

Qualification & Requirements:

• Experience: At least 10 years within the KO System or the FMCG Industry. Desired Commercial, Marketing, and Strategy experience. Understanding of retail (Modern, Traditional, and On-Premise channels).

• Proficiency in Excel and PowerPoint. Very desirable: Power BI or another BI tool.

• Requires availability to travel frequently across the country/region to align with bottlers, manage projects, and sustain strong relationships with stakeholders.

• Fluency in Spanish and English is essential, as the role requires effective communication across multi-regional stakeholders.

Work Focus

• Guides and collaborates with the bottler in the decision-making process involved in key areas such as RGM, budget, and other Stills commercial initiatives.

• Acts with a high level of autonomy, so decision-making must be sound and mindful of KO and bottler impacts in guidelines, principles, and impact.

• Continuously finding new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities.

Communication Focus

• External: Senior roles in Coca-Cola LATAM and Bottler Partner, to ensure operational discipline through the right process and routines to deliver results

• Internal: Works closely with Frontline (Franchise, Marketing, and C&CL), Finance, and Technical teams to create synergies and ensure resources, with peers in Latam.

Mastery of (required)

• Commercial strategy execution.

• Communication.

• Influencing, negotiation & collaboration.

• Analytical thinking and problem-solving.

• Financial knowledge & RGM.

Broad expertise in (good to have)

• Project & PROCESS management

• Risk management

• Marketing knowledge

• Team building

What we can do for you:

• Opportunity to influence strategic and operational decisions within a high-impact category.

• Direct exposure to senior leadership and close collaboration with key stakeholders.

Skills:

Annual Business Planning, Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Forecasting Process (Inactive), Negotiation, Stakeholder Relationship Management, Strategic Leadership

Location(s):

Argentina

City/Cities:

Capital Federal

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

May 11, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.