The Coca-Cola Company

Director, Franchise Business Development, CBL

China - Beijing Full time

Job Description Summary:

What You’ll Do for Us

  • Collaborate with the CBL headquarter and cross-functional teams to ensure strategic alignment and successfully implement plans.
  • Utilize a solid understanding of business opportunities, employing strong analytical skills to aid in the decision-making process.
  • Serve as a program support leader, assisting in the execution of national and regional initiatives alongside the FODs and FOMs.

Key Responsibilities:

  • Monitors performance versus execution objectives, re-plans as necessary, and provides feedback to key stakeholders.
  • Manages discretionary budgets based on regional need.
  • Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
  • Standardizes common approach to capability building based on bottler segmentation.
  • Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures
  • Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
  • Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
  • Ensures development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Management (RGM) strategies and programs to maximize revenue generation.
  • Monitors market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.

Requirements & Qualifications

  • Bachelor’s degree or above in Business, Finance, Marketing, or Management.
  • Direct sales, key account, or franchise management with P&L responsibility.
  • Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry.
  • Experience with annual business planning, forecasting, customer and distributor management.
  • Demonstrated track record for delivering positive revenue results.

What We'll Do for You 

  • Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Learning Culture: Access to resources and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Location(s):

China

City/Cities:

Beijing

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

May 20, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.