Director, Digital Promotions & Partnerships

Position Purpose:

Heritage Pool & Landscape Supply is a fast‑growing B2B distributor serving professional contractors across the country. We are seeking a Director of Digital Promotions & Partnerships to lead the strategy, development, execution, and continuous improvement of our digital ecosystem. This role is responsible for driving ecommerce growth, leading digital promotional strategy, building go‑to‑market strategies to promote new digital integration partners & digital tools, and overseeing day‑to‑day digital operations that support a best‑in‑class customer experience.

You will partner closely with Product, Digital, Marketing, Sales, Analytics, and Engineering teams to design scalable programs that serve professional contractors, support field teams, and reinforce long-term customer value. The role will oversee cross-functional delivery, senior partnerships, and a scalable digital programs playbook to support growth across all verticals.

Key Responsibilities

Digital Program Strategy & Ownership

• Define and own the strategy and roadmap for digital promotions, loyalty, and value-add programs across web and mobile experiences.

• Identify and prioritize the highest-impact opportunities to drive digital adoption, repeat purchasing, and customer lifetime value.

• Translate business objectives into program requirements, success metrics, and execution plans.

• Develop and execute comprehensive go-to-market strategy for Heritage Integration partner services, coordinating launch phases & activities to capitalize on exposure and drive measurable adoption

Promotions & Value Programs

• Lead digital promotions strategy, including supplier & internally funded targeted offers, bundles, and incentives.

• Partner with Digital, Sales, and Marketing to ensure promotions align with commercial priorities and customer needs.

• Ensure promotions are executed consistently across digital touchpoints and supported by clear communication plan and proper measurement and reporting.

Loyalty & Retention

• Partner with business to design and evolve loyalty programs tailored to professional contractors, balancing simplicity, value, and scalability.

• Drive engagement and retention through rewards, tiers, benefits, and digital-first incentives.

• Monitor performance and optimize loyalty mechanics based on customer behavior and outcomes.

Customer Experience & Enablement

• Ensure all digital programs enhance the customer experience and fit seamlessly into contractors buying workflows.

• Collaborate with Product and UX teams to integrate programs into ecommerce journeys intuitively.

• Support Sales and field teams by aligning digital programs with offline engagement and account strategies.

• Create and execute digital content strategy to build awareness of new site features, digital promotions, key events, etc to support product discovery, customer education, and conversion across the ecommerce platform.

Measurement & Optimization

• Track key performance metrics (i.e. traffic, conversion, revenue) and performance against digital targets to generate insights to inform decisions.

• Define KPIs and success metrics for all digital programs (e.g., adoption, lift, retention, incremental revenue).

• Partner with Analytics to establish measurement frameworks, dashboards, and test-and-learn approaches.

• Use data and insights to continuously optimize programs and inform roadmap decisions.

• Participate in fiscal sales & opex budget cycle to articulate how digital programs will add value into the business and what it will cost.

Cross-Functional Leadership

• Act as a connective leader across Marketing, Product, Engineering, Sales, and Analytics.

• Influence without authority, driving alignment around priorities, timelines, and outcomes.

• Navigate complex stakeholder & supplier agendas, remove roadblocks, and keep Heritage priorities front and center while cultivating win-win-win relationships.

Direct Reports: Yes

Travel Requirements: Occasional

Physical Requirements: Consistent with standard office environment. Requires long periods of sitting at a desk and may occasionally lift up to 45lbs

Working Conditions: Consistent with standard office environment. Requires long periods of sitting at a desk and may occasionally lift up to 45lbs

Minimum Qualifications:

• 8-10 years of experience in digital operations, digital marketing, loyalty, CRM or ecommerce operations management, with 5+ years owning multi-partner initiatives at enterprise scale.

• Proven experience owning strategy and execution of digital promotions, loyalty programs, or customer engagement programs.

• Demonstrated success driving adoption, retention, and customer lifetime value through digital initiatives

• Experience working with integration partners, APIs, or ERP/CRM-connected ecommerce systems.

• Experience leading cross‑functional teams across Marketing, Product, Engineering, Sales, and Analytics.

• Strong strategic thinking with the ability to translate business goals into program roadmaps, KPIs, and execution plans.

• Strong analytical skills, including comfort with KPI setting, performance analysis, and test‑and‑learn approaches.

• Strong communication skills, able to articulate program value, tradeoffs, and ROI to both technical and non‑technical audiences.

• Understanding of digital analytics tools (e.g., Google Analytics, Adobe, or similar).

• Familiarity with CRM systems, loyalty platforms, and promotion management tools.

• Ability to operate cross-functionally, influence stakeholders, and lead complex technical initiatives.

 Preferred Qualifications:

• Proven success driving B2B or pro-contractor adoption for e-commerce, marketplace, referral, or loyalty platforms.

• Executive-level communication skills; you influence C-suite leaders and Fortune 50 partners with clear, data-backed reasoning.

• Strong command of P&L levers; size markets, model ROI, and translate insights into action.

• Experience managing budgets, forecasting program impact, and partnering with Finance on fiscal planning.

• A track record of orchestrating cross-functional teams under tight timelines.

• Experience in building-products distribution, home-improvement retail, or adjacent industries is a plus.

Minimum Education: Bachelor’s degree

Preferred Education: Bachelor’s degree in Business, Marketing, Digital Strategy or a related field

Minimum Years of Experience: 10 years

Competencies:

• Strategic Thinking

• Customer-Centric Mindset

• Digital Promotions Management

• Digital Operations

• Data Driven Decision Making

• Cross Functional Leadership

• Communication & Collaboration

• Business Acumen

• Develops Talent

• Agility & Resilience

Certifications: N/A

Location: McKinney, TX (Hybrid)