Director, Digital Operations

About Auris 

Auris™ is the payroll and HR company built for small and midsized businesses that can’t afford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real human expertise to ensure payroll, compliance, and workforce operations run correctly every time.  

Now part of Acrisure, Auris is entering its next phase of growth, modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels.  

Summary of This Role 

What You’ll Do  

We are seeking a Director of Digital Operations to architect and lead the transformation of Auris’s marketing organization into an AI-enabled, automation-driven revenue engine. 

This role sits at the center of marketing, sales, and data. You will own the systems, workflows, integrations, and reporting that power our go-to-market motion, while introducing modern, AI-supported ways of working that improve speed, precision, and performance across the funnel. 

This is not a traditional marketing operations role focused only on campaign setup or reporting. It is a transformation leadership role responsible for evolving how marketing operates. You will redesign workflows, implement AI-enabled automation, strengthen data infrastructure, and ensure marketing activity translates into measurable pipeline and revenue impact. 

You will operate as both architect and builder: defining the future state of our marketing operations and leading the organization toward it. 

Key Responsibilities 

Revenue Systems & Infrastructure Leadership 

• Own and evolve the marketing and revenue systems that power Auris’s growth across HubSpot, Salesforce, and connected platforms 

• Design scalable system architecture that supports high-volume SMB demand generation and lifecycle marketing 

• Ensure seamless data flow across marketing, sales, and analytics environments 

• Establish governance, documentation, and data standards across all marketing and revenue systems 

• Partner closely with Sales Ops and RevOps to align lifecycle stages, lead definitions, pipeline reporting, and attribution, SMB Demand Generation & Paid Media 

Marketing Transformation & AI Enablement 

• Serve as a change agent helping transition the marketing organization to a more automated, AI-supported operating model 

• Identify and implement AI-enabled workflows that improve campaign execution, targeting, reporting, and operational efficiency 

• Introduce automation and AI tools that reduce manual work and increase team productivity 

• Evaluate emerging AI and data tools pragmatically based on measurable business impact 

• Establish best practices for AI usage, workflow design, and data governance across the marketing team 

• Partner with Growth and Content teams to embed AI into day-to-day marketing execution 

• Train and enable team members to adopt new tools, workflows, and operating methods 

• Continuously improve how marketing plans, executes, measures, and scales programs 

HubSpot & Marketing Automation Ownership 

• Own HubSpot end-to-end including workflows, segmentation, lifecycle stages, scoring, routing, and integrations 

• Build and optimize nurture, lifecycle, and triggered communication programs 

• Ensure accurate lead routing, enrichment, and qualification workflows 

• Maintain high standards for data hygiene, contact governance, and attribution accuracy 

• Support campaign execution and reporting through scalable automation and workflow design 

Data, Analytics & Revenue Intelligence 

• Build and maintain reporting that connects marketing activity to pipeline and revenue outcomes 

• Develop dashboards across HubSpot, Salesforce, and BI tools (Power BI, Snowflake, Looker, etc.) 

• Deliver actionable insights on funnel performance, lead quality, CAC, and campaign effectiveness 

• Ensure accurate attribution and conversion tracking across all channels 

• Analyze behavioral and web data to identify opportunities for improved conversion and engagement 

• Translate complex data into clear recommendations for marketing and leadership 

Integration & Technical Operations 

• Oversee integrations across HubSpot, Salesforce, GA4, Snowflake, BI tools, enrichment platforms, and AI tools 

• Manage API and middleware integrations (native integrations, Zapier, Workato, etc.) 

• Partner with internal data or engineering teams where needed to maintain clean architecture 

• Ensure reliability, scalability, and performance of all marketing and revenue systems 

Collaboration & Operational Leadership 

• Act as the operational backbone of the marketing organization 

• Partner with Growth Marketing, Sales, Finance, and leadership on forecasting and performance reporting 

• Translate business needs into scalable technical and operational solutions 

• Establish operating cadence for reporting, testing, and optimization 

• Bring structure, clarity, and accountability to marketing execution and performance measurement 

• Build and lead marketing operations capabilities over time 

What Are We Looking for in this Role? 

Required Qualifications 

• 10+ years in Marketing Operations, Revenue Operations, or Marketing Systems leadership 

• Deep expertise with HubSpot or comparable marketing automation platforms 

• Strong experience integrating and managing Salesforce or similar CRM environments 

• Demonstrated experience building scalable marketing and revenue infrastructure 

• Experience implementing automation and AI-enabled workflows across marketing or revenue operations 

• Proven ability to connect marketing activity to pipeline and revenue through reporting and analytics 

• Strong analytical mindset with experience in attribution, funnel analysis, and performance measurement 

• Experience driving operational or technology transformation within a marketing organization 

• Ability to operate both strategically and hands-on in systems, data, and workflow design 

• Strong communicator capable of influencing cross-functional stakeholders 

Preferred Qualifications 

• Experience in SMB SaaS, fintech, payroll, HR tech, or other recurring-revenue environments 

• Experience supporting high-volume demand generation and paid media teams 

• Familiarity with modern AI and enrichment tools (Clay, Apollo, enrichment platforms, AI workflow tools, etc.) 

• Experience with Snowflake, Power BI, Looker, or modern BI stacks 

• Experience in PE-backed or high-growth environments 

• Background supporting multi-location or partner-driven go-to-market models 

What we offer 

• Competitive compensation and performance incentives. 

• Comprehensive benefits package. 

• Collaborative, mission-driven culture with high visibility and impact