Director, Digital Marketing

Responsibilities:  

• Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.  

• Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand  

• Ensure allocation targets are being met across all necessary internal partners 

• Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.   

• Host constructive creative discussions with xLOBs to improve social performance.  

• Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles  

• Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners 

• Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis  

• Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases 

• Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams 

• Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs. 

• Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production. 

• Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets 

• Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively 

• Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space 

• Coordinate site launches and/or traffic-driving events with internal/external partners 

• Oversee relationship and campaign development with internal global markets and stake holders  

• Develop with SVP campaign filmmaker decks and present to internal key stakeholders  

• Manage team managers and sr. manager(s)  

Basic Qualifications:  

• 10+ years’ relevant experience 

• Significant experience with the Marvel brand. 

• Outstanding communication skills, written and oral. 

• Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms. 

• Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player. 

• Excellent presentation organizational, critical thinking, and problem-solving skills. 

• A passionate expertise in Social, Mobile and Digital marketing 

• Creative sensibility a must