Director, Digital Creative Strategy & Execution

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

LendingClub is looking for a creative strategy leader to drive new and repeat customer acquisition through paid digital channels. As a Director of Digital Creative Strategy, you will play a critical role in growing and scaling digital marketing channel(s) as a crucial acquisition channel for multiple product lines.

You’ll bring a strong testing mindset with expertise in performance marketing and channel specific creative strategy and play a critical role in shaping the strategy for our paid digital channels. You have an analytic mindset and will partner with channel leads to monitor and quickly iterate, test and optimize a large volume of creative variants based on test results. The ideal candidate will have a passion for fintech and is highly comfortable leading various stages of the creative process including strategy development, test roadmap planning, AI tools and platforms testing and scaling, creative development and execution.

What You'll Do

• Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth for LendingClub across business lines and market segments 
• Build and own strategic relationships with performance marketing vendors and creative agencies. Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule.
• Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development with an eye towards leveraging AI tools to accelerate creative asset velocity and lower creative costs
• Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions
• Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities
• Develop and deliver creatives for new channels (e.g. connected TV, Native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel 
• Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library
• Build out and manage agency partner roster across channels

About You

• 10+ years of marketing experience in performance marketing and creative strategy in digital channels
• Bachelor's degree in a related field; or a related field
• A blend of creative thinking and data driven decision making with the ability to convert creative learnings into insight driven campaigns that drive acquisitions
• Deep knowledge of creative best practices across online ad platforms like Google Ads, Meta, etc. 
• Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure, including channel, legal and compliance, analytics and product marketing
• Strong project management skills with the ability to develop and deliver high volume of creative assets across multiple platforms
• You have proficiency with Figma

Work Location
San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.

Time Zone Requirements
Primarily PT

While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to LendingClub offices and/or other locations, as needed.

Compensation
The target base salary range for this position is 198,000-215,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

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LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.