TelevisaUnivision is the leading Spanish-language media company in the world, spanning digital, streaming, social, audio, linear, and live event properties. We continue to invest in our content, technology, and people, building on the success of our streaming platform, ViX.
We are seeking a Director, CRM & Creative Development to lead lifecycle marketing strategy and lower-funnel creative execution across our streaming business in the United States and Latin America.
This role will drive user acquisition, engagement, and retention strategies through CRM channels while leading cross-functional collaboration between marketing, paid media, data, and creative teams. The Director will balance strategy and execution, ensuring that CRM campaigns are data-driven, creatively compelling, and aligned to business growth objectives.
ABOUT YOU:
You are a strategic and data-driven marketing leader with a strong understanding of lifecycle marketing and creative development.
• You think in terms of user journeys and lifetime value.
• You combine analytics with storytelling to drive engagement.
• You are comfortable leading teams while remaining close to execution.
• You thrive in fast-paced, performance-oriented environments.
You understand how CRM integrates into the broader streaming growth ecosystem and how creative drives measurable business results.
YOUR DAY-DAY RESPONSIBILITIES:
CRM Strategy & Lifecycle Ownership
• Define and execute lifecycle marketing strategy across acquisition, engagement, and retention
• Establish KPIs to drive performance improvements in LTV, churn reduction, and conversion
• Design, build, and optimize CRM journeys (email, push, in-app) including static and dynamic events
• Develop testing and optimization frameworks to improve engagement and funnel performance
Creative Development & Brand Integration
• Lead collaboration across designers and copywriters to develop high-impact lower-funnel creative
• Build structured processes for creative intake, briefing, execution, and feedback loops
• Develop content calendars aligned to promotions, launches, tentpole events, and programming moments
• Ensure consistent brand expression across CRM touchpoints within the broader ViX ecosystem
Cross-Functional Collaboration
• Partner with Paid Media to ensure cross-channel alignment and performance optimization
• Collaborate with Data and Analytics teams to develop dashboards and reporting tools
• Work closely with Product and Growth teams to align CRM efforts with subscription and engagement goals
• Inspire collaboration across upper, mid, and lower funnel marketing functions
Performance & Optimization
• Develop reporting dashboards to monitor monthly and annual goals
• Leverage attribution platforms and analytics tools to inform campaign decisions
• Continuously monitor trends in the digital and streaming ecosystem to identify new opportunities
YOU HAVE: (Required Skills, Qualifications and Experience)
• Bachelor's degree in communications, Marketing, Business Administration, Advertising, or related field
• 8+ years of experience in CRM, lifecycle marketing, or performance marketing
• Strong knowledge of acquisition and engagement metrics (CTR, conversion rate, open rate, retention, LTV)
• Experience with attribution platforms such as AppsFlyer and Kochava
• Advanced experience with CRM platforms (Braze, Salesforce, or similar)
• Strong analytical skills and advanced proficiency in reporting and web analytics tools
• Full professional proficiency in English
(Preferred Skills, Qualifications and Experience)
• Experience in streaming, media, or subscription-based businesses
• Strong relationship-building and cross-functional collaboration skills
• Ability to thrive in a high-growth, evolving environment
• Professional proficiency in both English and Spanish
• Familiarity with and engagement in Spanish-language content and media
ELIGIBILITY REQUIREMENTS
• Must be authorized to work in the United States
• Employment/education verification required
• Role based in Miami (On-site)
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401(k), life and other insurance plans, in addition to comprehensive medical, dental, and vision coverage.
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.