Director, Creator Relations

As the Director of Creator Relations at Viral Nation, you will lead a dynamic team responsible for recruiting top-tier influencers and creators in alignment with our segmentation and Ideal Customer Profiles (ICPs). Your role is crucial in sourcing, negotiating, and maintaining communication with influencers and creators. Additionally, you will build and manage relationships with talent agencies across key verticals. A significant part of your role involves driving the adoption of Viral Nation's technologies among influencers and achieving specific targets that contribute to the strategic growth objectives of the company.

Responsibilities:

Team Leadership and Development:

• Lead and develop the Creator Relations team towards achieving set targets.
• Instill a culture of high performance, innovation, and goal orientation.

Recruitment and Segmentation:

• Strategically recruit influencers and creators, aligning with Viral Nation’s segmentation strategies and ICPs.
• Implement recruitment strategies aimed at achieving specific growth targets.

Negotiation and Communication:

• Lead negotiations with a focus on meeting and exceeding recruitment and performance targets
• Ensure clear, consistent, and strategic communication with influencers and creators

Relationship Building and Management:

• Develop relationships with talent agencies, focusing on strategic growth and target achievement
• Serve as the primary strategic liaison between Viral Nation and external networks.

Technology Integration and Utilization:

• Drive the adoption and effective use of Viral Nation’s technologies, aligning with strategic growth plans with regards to influencer onboarding and management
• Facilitate training and support for technology platforms to maximize influencer performance and target realization

Strategic Planning and Execution:

• Offer strategic insight on relevant creators during the planning of influencer campaigns with a focus on meeting growth objectives
• Align creator relations strategies with the company’s overarching business and growth goals

Performance Analysis and Reporting:

• Work with data and operations teams to regularly analyze and report on the performance of influencer partnerships against targets
• Utilize data-driven insights to optimize strategies for target achievement and growth

Qualifications and Skills:

• 7+ years of experience in the Talent and Influencer industry
• Is an active participant and consumer of the social media industry
• Demonstrated knowledge of, and prior experience with, analyzing social media metrics
• Prior experience working with digital content creators, and/or influencers