Director, Creator Acceleration

Role overview

The Director, Creator Acceleration will own the most critical inflection point in a creator's journey on ShopMy - the moment between first earn and true commitment. This role is accountable for building and scaling the team, systems, and operating model that turn early momentum into lasting, repeatable performance. As the person closest to creators at the most pivotal stage of their growth, you will shape how ShopMy shows up for them when it matters most - deepening their engagement, removing friction from their path, and building the habits that define long-term success on the platform. 

Key responsibilities

• Own the strategy, performance, and growth of ShopMy’s Acceleration creator segment
• Design the end-to-end strategy to move creators from first earn to habituation
• Build the roadmap, playbooks, metrics, and accountability model for acceleration
• Partner closely with the Account Management team to deepen activation of high-potential creators through structured 1:1 engagement
• Build scalable 1:Many acceleration programs through the Creator Enablement function (Community, Education, Concierge, Operations)
• Create clarity around segmentation, prioritization, and measurable outcomes across both tracks
• Ensure the 1:1 and 1:Many strategies reinforce one another and operate as a unified engine
• Partner cross-functionally with Product, Marketing, Creator Amplification, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling
• Scale the team and operating model

What success looks like

• The teams, systems, and programs are built and running - community, account management, and performance levers are operating as a unified engine that satisfies brand demand
• A healthy, growing pipeline of creators who are ready, activated, and driving revenue - supply meeting demand
• The operating model is built, not improvised - playbooks exist for every stage of the creator journey, performance is tracked against clear funnel metrics, and the team knows exactly what to do when a creator stalls
• You run multiple pilots at once, move fast, and have a clear instinct for what to double down on and what to kill
• A high-performing team that is well-structured, well-managed, and consistently delivering against funnel targets with clarity and accountability