Job Description Summary:
The Coca-Cola Company, a global leader in the beverage industry, is seeking a Creative Director for our advanced hydration, water, tea, and coffee team. This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our global creative strategy, you will have the chance to shape the creative direction for our global brands. This role is not just about following charters but about leading unconstrained briefs and experimenting with truly disruptive creative ideas. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our marketing through partnerships, collaborations, assets, innovation, and experiments, then this is the role for you.
What You'll Do for Us:
- Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
- Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
- Collaborate with Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Develop creative strategy and development across marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media).
- Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
- Manage the development of brand storytelling, ensuring consistency through various forms of content amplified at multiple connection points.
- Push internal and agency partners for digital-first experiences that continue taking our brands into leading-edge experiences.
- Amplify Global Core Creative Ideas for global and regional projects into contemporary communications that unlock future brand growth and excite consumers to build Brand Love (i.e., Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets, etc.).
- Work with counterparts in other OUs to help develop and execute cohesive brand and category creative strategy.
Qualifications & Requirements:
- Bachelor’s degree and 5+ years of creative content or marketing experience.
- Deep consumer understanding, cultural trends, current and future business needs, and experience leading regional and global teams.
- Demonstrated ability to develop full creative strategy and execution plans.
- Experience in content development and production.
- Ability to lead communication strategy and influence and orchestrate cross-functional teams.
- Passion for and connection to entertainment and culture.
- Proven ability to work in a network and collaborate across disciplines and markets.
- Ability to lead, inspire, and develop diverse teams.
- Preferred creative or planning experience with world-class creative agencies and brands.
What We Can Do For You:
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, smartwater, Fanta, Powerade, Gold Peak, Topo Chico and more.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
United States of America: $169,000 - $200,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 18, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.