Director, Creative

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 23, 2026

Shift:

Job Description Summary:

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Creative Director for our Coca-Cola Trademark portfolio of brands. This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our global creative strategy, you will have the chance to shape the creative direction for our global brands. This role is not just about following charters but about leading unconstrained briefs and experimenting with truly disruptive creative ideas. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our marketing through partnerships, collaborations, assets, innovation, and experiments, then this is the role for you.

What You'll Do for Us:

• Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
• Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
• Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
• Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
• Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
• Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
• Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences.
• Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
• Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy

Qualifications & Requirements:

• Bachelor’s degree and 5+ years creative content/marketing experience.
• Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
• Demonstrate ability to develop full creative strategy and execution plans.
• Experience in content development and production.
• Ability to lead communication strategy and influence and orchestrate cross-functional teams.
• Passionate and connected worldwide entertainment and culture.
• Proven ability to work in a network and collaborate across disciplines/countries.
• Ability to lead, inspire and develop large teams.
• Preferred creative or planning experience with world-class creative agencies and brands.
• Prior CPG experience preferred.

What We Can Do For You:

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agency Leadership, Brand Storytelling, Brand Strategy, Consumer Goods, Consumer Knowledge, Content Development, Creative Briefs, Creative Strategies, Creativity, Cross-Functional Teamwork, Digital Marketing Campaigns, Leadership, Marketing Strategies

Pay Range:

$169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.