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As a Creative Director in the B2B Technology space, you are an operational and performance-driven leader responsible for the visual evolution of our brand across all channels. Your primary mission is to transform creative output into a high-velocity engine that accelerates integrated campaigns for the transactional SMB segment, driving demand generation and conversion.
Distinguishing this role, you will focus on performance marketing creative through a scalable, 'AI-first' workflow that minimizes time-to-market for campaigns. You will bridge the gap between big-idea storytelling and data-driven execution, leading a multidisciplinary team of designers, copywriters, and videographers.
Key Responsibilities
Velocity & Operations
Process Engineering: Design and implement a scalable end-to-end creative workflow (from brief to delivery) that minimizes bottlenecks and maximizes asset throughput.
AI-Accelerated Workflows: Build and manage an "AI-first" creative stack to exponentially increase production speed. This includes using generative AI for rapid storyboarding, localized copy variations, and automated extensions to keep the creative engine running.
Approval Frameworks: Establish clear, tiered approval gates that empower creatives to move fast while ensuring stakeholder approval.
Performance Optimization: Partner with the Paid Media teams to analyze creative performance data.
Asset Automation: Oversee the implementation of templated systems (e.g., Figma, Adobe CC, or Digital Asset Management platforms) to enable channel teams.
Visionary Direction: Set the North Star for the brand’s visual and verbal identity, ensuring it resonates with technical B2B buyers and C-suite stakeholders alike.
Campaign Architecture: Lead the conceptual development of integrated campaigns, ensuring channel consistency from high-level brand awareness down to low-funnel ads.
Stakeholder Influence: Act as the primary creative partner for leadership and Marketing, translating complex ideas into simplified, compelling market narratives.
Multidisciplinary Mentorship: Manage and grow a core team of copywriters, designers, and videographers.
Contractor Ecosystem: Build and manage a "bench" of specialized contractors and agencies.
Resource Allocation: Dynamically manage the creative budget and roadmap, balancing internal bandwidth with external spend to meet fluctuating demand.
B2B Tech Expertise: 10+ years of creative experience, with at least 5 years in a B2B technology or SaaS environment. You must understand the buyer journey and how to communicate complex value propositions.
Operational Rigor: Proven track record of building "Design Ops" or "Creative Ops" functions.
Data Literacy: Ability to interpret media reports and performance dashboards. You should be comfortable discussing performance marketing.
Technical Proficiency: Mastery of the Adobe Creative Cloud and Figma. Familiarity with Project Management tool, Asana, is essential.
AI Integration: A forward-thinking approach to Generative AI tools (Midjourney, Jasper, ChatGPT) to speed up brainstorming, mood-boarding, and versioning.
Creative Velocity: Reduction in "Time-to-Market" for new ad sets and campaign launches.
Asset Volume: Increase in the number of unique creative variations tested per quarter.
Ad Performance: Improvement in performance metrics (CTR/CPA) directly attributed to creative testing and iteration.
Brand Cohesion: Compliance with brand guidelines across all external-facing channels.
Perks & Benefits
Company Stock Options: Every employee is an owner in the company.
Health & Wellness: Great Health Benefits (Medical, Dental, Vision, Life Insurance) and HSA Company contribution.
Family Support: Fertility Benefits (IVF/Fertility drug coverage) and Paid Family and Caregiver’s Leave.
Financial Security: 401(k) with a 4% match and Disability Insurance.
Time Off: Generous Vacation Time, 4 Company Wellness Days a year, and 1 floating holiday.
Home Office: One-time $500 payment to set up your home office.
Mental Health: Free subscription to Calm and an Employee Assistance Program.
Pet Friendly: Pet Insurance options available.
Growth: On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.
Target Hiring Range: $195,000.00 to $205,000.00
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
Base Salary Range
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.