Do you believe great creative work doesn’t just look good—it drives the business forward? Are you energized by shaping brand moments, inspiring top talent, and turning strategy into standout experiences across the business? If so, the Director of Creative Services role at John Hancock could be your opportunity to elevate and redefine how creativity powers our brand.
The Director of Creative Services is a strategic leader responsible for defining and executing the creative direction for the John Hancock business. This role oversees a high-performing team of designers and creative professionals, driving innovative, customer-focused solutions that strengthen brand equity and deliver exceptional experiences across all channels. The person will lead creative services function—spanning account management, graphic design, video, digital and print production, and content governance—while fostering collaboration across matrixed teams and external partners. This position demands a dynamic leader who combines creative excellence with operational discipline, inspiring teams to deliver differentiated, impactful work that aligns with business objectives and resonates with customers.
Position Responsibilities:
Creative Leadership
Lead and inspire a talented team of designers and creative professionals, ensuring best-in-class creative execution across all U.S. marketing initiatives
Drive compelling storytelling and innovative design solutions that simplify complex experiences and differentiate the brand in a competitive marketplace
Establish and enforce governance for brand and design standards, ensuring consistency and quality across all touchpoints
Leverage data-driven insights, including NPS and Human-Centered Design (HCD) principles, to inform creative strategies and enhance customer engagement
Apply change-management strategies to influence the adoption of new processes and tools, demonstrating agility in a transformative environment
Collaborate with internal stakeholders and external agencies to optimize resources and deliver scalable, tiered creative solutions
Marketing Leadership
Foster a high-performance culture that values creativity, collaboration, and accountability, engaging employees and leaders across the organization
Champion organizational behaviors that drive innovation, teamwork, and forward-thinking solutions
Attract, develop, and retain top creative talent, providing mentorship and growth opportunities to build a world-class team
Provide strategic leadership across matrixed organizations, aligning creative priorities with broader business objectives and global resourcing strategies
Coach and empower leaders to maximize their potential, ensuring alignment of roles and responsibilities with long-term strategic goals
Define short- and long-term talent requirements and partner with HR to recruit and onboard exceptional creative professionals
Required Qualifications:
10+ years of experience leading creative and design initiatives in a complex, multi-channel environment
Proven expertise in UI/UX design and end-to-end product design
10+ years of supervisory and/or project management experience
Bachelor’s degree in a relevant field
Preferred Qualifications:
Deep understanding of digital and traditional media, with a successful track record of overseeing production-ready user experiences
Proficiency in leading design tools (e.g., Figma and related platforms)
Strong communication skills with an emphasis on collaboration, transparency, and accountability
Strategic thinking and vision-setting
Creative and operational leadership
Stakeholder engagement and influence
Decision-making and problem-solving
Collaboration across matrixed teams
Attention to detail and commitment to quality
When you join our team:
As part of our global team, we’ll support you in shaping the future you want to see
We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD.
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The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Referenced Salary Location
Boston, MassachusettsWorking Arrangement
Salary range is expected to be between
$128,550.00 USD - $222,820.00 USDEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
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Company: John Hancock Life Insurance Company (U.S.A.)