Director, Corporate Sponsorships

Director, Corporate Sponsorships

Description -

The Vision

As the Director of Corporate Sponsorships, you will lead the strategic identification, negotiation, and activation of a multi-million dollar global partnership portfolio. Reporting to the Head of Brand, your mission is to ensure every partnership amplifies our brand equity, furthers our brand narrative, and delivers a measurable return on objective (ROO).

Executive Responsibilities

• Main Contact: Serve as the key day to day contact for our major sponsorships in F1, Futbol and others.
• High-Stakes Negotiation: Lead the end-to-end negotiation of marquee contracts, partnering with Legal and Finance to mitigate risk and maximize value.
• Brand Integration: Ensure the brand’s visual identity and core messaging are seamlessly integrated into all partner touchpoints (broadcast, digital, on-site).
• Global Activation: Oversee the execution of complex activations across diverse markets, ensuring a consistent brand experience worldwide.
• Performance Analytics: Collaborate with measurement group on rigorous measurement framework. Move beyond "impressions" to track brand sentiment, customer acquisition cost (CAC), and long-term equity lift.
• Agency Management: Lead a roster of specialized global agencies (creative, activation, and data) to ensure flawless execution.
• Governance:  Manage governance of sponsorships utilization across the globe.
• Hospitality Partnership:  Work closely with events team to ensure hospitality at events is helping fuel sales funnel.

Candidate Profile

• The Global Operator: You have experience managing partnerships that span multiple continents and cultures.
• The Financial Architect: You are as comfortable with a P&L statement as you are with a creative brief.
• The Diplomat: You can navigate the internal politics of a Fortune 100 organization, gaining buy-in from C-suite stakeholders and regional leads alike.
• The Expert: You have deep history in working with major sports and entertainment brands

Required Qualifications

• Experience: 10+ years in Brand Management, Sports Marketing, or Strategic Partnerships within a global enterprise or top-tier agency.
• Leadership: Proven track record of managing high-performing, cross-functional teams.
• Negotiation: Extensive experience in complex contract law and intellectual property rights.
• Network: An elite network of contacts across major leagues (FIFA, F1) and global non-profits.
• Travel: Ability to travel 30-40% for major activations and negotiations.

Success Metrics

Brand Lift: Measurable increase in brand favorability and "intent to purchase" among partnership audiences. Cross-Channel Synergy: Successful integration of sponsorships into broader marketing efforts (ABM, Social, Earned Media, and Paid Media).

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"