Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Director, Community & Fan Engagement
A little bit about our team:
Your role:
The Director, Community & Fan Engagement will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with brand strategists and US and UK repertoire artists to bring their community strategy to life, globally. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists, their fans, and thematic discovery domestically and internationally.
Here you’ll get to:
Own Campaigns: Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.
Build Communities: Develop and expand community-driven marketing initiatives, including fan clubs, digital groups, and social-first activations on platforms like Discord, Reddit, Meta (Facebook/Instagram/WhatsApp/Threads), Snapchat, TikTok, Community and more.
Drive Strategy: Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion as well develop concepts to growth hack relevantly for opportunity audiences
Develop integrated campaigns across owned, earned, partner, and paid so all tactics elevate each other
Manage Relationships: Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.
Storytelling: adept and clever copywriting for fan service and audience discovery on behalf of artist and brands
Analyse and Report: Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue.
Stay Ahead of Trends: Stay on top of emerging technologies, behaviors, narratives, and trends in the social sphere and zeitgeist, creator space, identifying new opportunities to connect artists with their fans.
Leverage first party and audience data into the holistic community building campaign
Collaborate: Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.
About you:
Progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music, media industry, creative agency, or a social platform
Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies. Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook, Instagram, WhatsApp, Threads), YouTube, Reddit, and Discord.
Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord).
Excellent communication and relationship-building skills with established trust already in place amongst key stakeholders of major community platforms in top markets
Impeccable copywriting skills that deliver witty, socially native in syntax, conversation and comments in varying tonality and editorial lenses
Strong analytical skills with the ability to measure campaign performance and make data-driven decisions.
Experience in social listening, enterprise solutions and manual, community management publishing best practices
A strategic and creative mindset with a passion for music and fan culture.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid and #LI-Onsite
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.