Director, Brand Marketing

What we do:   

Our Brand Marketing Department drives the strategy, planning, and execution of marketing initiatives to boost The Trade Desk platform’s awareness, consideration, and usage. We lead holistic marketing programs in collaboration with a regional team of events, product marketing, creative, editorial, and digital teams. We manage industry sponsorships, align with Product Marketing and Sales Strategy, and coordinate sales events and conferences. By tracking KPIs and evaluating metrics, we continuously optimize our efforts. We develop regional expertise, maintain industry relationships, and analyze marketing initiatives’ impact on lead funnel metrics. Meetings with sales leadership help us present insights and identify effective programs. We support global brand initiatives and foster a culture of learning and innovation within our team.   

What you’ll do:   

We’re looking for a marketing leader, who isn’t afraid to roll up their sleeves when necessary. A results driven, storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry. Reporting to the Senior Director of Brand Marketing, this role will be responsible for overseeing all marketing efforts to support our ANZ Business team:  

• Develop and execute comprehensive go-to-market strategies for Australia and New Zealand
• Be a true business partner to the sales leadership team as a trusted subject matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives    
• Collaborate with the broader marketing team (PR, Events, Digital, Product Marketing, Creative) to support the execution of 360-degree programs 
• Develop the content strategy and narratives for thought leadership reports, playbooks and events.    
• Establish marketing KPIs, understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.     
• Present an informed POV to cross functional team and senior business leaders to ground our marketing initiatives in a broader business context 
• Balance long-term strategic thinking with short-term executional excellence 
• Manage industry sponsorships, client education days, roadshows, workshops  from content development, supporting executives through to success reporting.   
• Foster a team culture of constant learning and improvement, bringing and supporting new ideas.  

Who you are:   

• 15+ years above of relevant marketing experience and prior people management experience 
• Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must 
• Understanding of the programmatic advertising industry and adtech ecosystem is a strong bonus.  
• Proven experience working with and presenting to sales teams 
• Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content 
• Compelling storyteller obsessed with performance motivated to simplify complexity
• High EQ with the ability to build relationships across large teams and thrive in fast-paced environment. 
• Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects 
• Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda 
• Proficient in Salesforce, Marketo, Asana Bizible, or similar tool
• Based in Sydney, with ability and willingness to travel occasionally

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.