Director, Brand Marketing

The Director of Brand Marketing is responsible for defining and executing the brand’s narrative architecture, annual marketing calendar, and ensuring that our messaging resonates cohesively across all touchpoints. This person will lead the development and execution of integrated, end-to-end 360 campaigns that build brand equity, drive engagement, and support business growth, while supporting competitive intelligence, consumer insights, and product storytelling.

Key Responsibilities

Brand Strategy & Messaging

• Serve as guardian of the brand’s positioning, and tone of voice, ensuring consistency of execution across all consumer touchpoints (digital, media, social, retail, pr, influencer and education)
• Develop a seasonal brand marketing narrative framework (messaging pillars, storytelling arcs) that resonates with target consumers, collaborating closely with consumer engagement, education, and copy/creative teams to bring content to life. 
• Build annual marketing calendars that align paid, owned, and earned media as well as retailer marketing initiatives to ensure 360 activation consistency. 
• Partner closely with product marketing to ensure the brand’s voice and innovation messaging align

Campaign Development & GTM Strategy

• Lead briefing and execution of integrated 360 marketing campaigns from insight to toolkit in partnership with creative (product launches, hero campaigns, core evergreen)— with a strong emphasis on storytelling + emotional resonance.  
• Manage cross-functional teams (creative, digital, PR, influencer, retail) and external agencies (as needed) to bring campaigns to life consistently across all touch points.
• Oversee content creation and GTM playbooks — briefing creative teams, coordinating deliverables across all cross functional teams, as well as approve assets to ensure consistency across hero assets, POS, PDP copy + imagery, educational videos, etc. 
• Coordinate with consumer engagement, paid media, creative, sales, education, retail, e-commerce teams to align launch plans and execution (ie dates, rollout plans, etc) to maximize impact and achieve business goals. 

Consumer Insights & Market Research

• Leverage available consumer and market research to inform brand strategy (surveys, focus groups, social listening) and campaign/messaging direction.  
• Be obsessive about our consumer and constantly monitor competitive landscape to identify white-space / marketing opportunities.

Measurement + Reporting 

• In partnership with CMO, define and track KPIs (brand equity, market share, sales, etc) and present insights to senior leadership 
• Analyze campaign performance and iterate based on insights.

Leadership & Team Management

• Develop strong cross functional collaborative relationships with creative, DTC, consumer engagement, Global Product Marketing, and retail marketing teams 
• Serve as the brand “guardian” — coach cross-functional partners (sales, product, retail) on brand voice and standards.

Qualifications

• 8+ years of experience in brand marketing, preferably with a mix of strategy and hands-on campaign execution.
• Marketing experience in skincare and/or sun category preferred but not mandatory. 
• Deep understanding of consumer insights, market research, and brand positioning.  
• Ability to balance high-level thinking with the hands-on execution required of a small, scrappy, high-growth brand. 
• Strong leadership experience driving cross-functional collaboration.
• A natural relationship-builder who informally influences and guides omni channel teams and projects.
• Analytical, yet creative mindset with experience using brand and campaign metrics to inform decision-making.
• Highly organized with strong attention to detail 

Annual Salary Range: $120k - $150k/year