Director, Brand Management - Dasani

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 13, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we refresh the world and make a difference through our iconic and beloved brands, driving a better shared future through innovative sustainability practices. Joining our team means becoming part of a global legacy while making a tangible impact in one of the most dynamic and influential industries in the world.

Role Overview:

As the Director, Brand Management – Dasani, you will lead the vision, strategy, and execution for the Dasani brand within North America. Your focus will center on driving consumer relevance, fostering growth, and ensuring long-term brand strength. This role requires a thoughtful leader with a passion for innovation, a data-driven mindset, and expertise in creating impactful consumer connections.

You will be responsible for the development of the brand’s core offering, or “brand bundle,” which encompasses product innovation, packaging, and value propositions tailored to the North American market. With robust market insights and a deep understanding of local consumers, you’ll design and deliver meaningful marketing strategies that achieve ambitious business outcomes.

Key Responsibilities:

• Brand Strategy & Leadership: Define and drive Dasani’s brand vision, positioning, equity, and purpose to deliver sustainable growth.

• Brand Planning & Resource Optimization: Lead brand strategy planning, performance tracking, and resource allocation to support growth and innovation.

• Innovation Pipeline: Spearhead new product and packaging development initiatives that align with consumer trends and business goals.

• Omnichannel Experience: Develop and execute data-driven omnichannel strategies using MarTech and AI tools, engaging target audiences at every touchpoint.

• Collaboration & Influence: Build strong cross-functional relationships within the Coca-Cola system to ensure cohesive execution across marketing, innovation, and sales teams.

• Performance Metrics: Define, track, and monitor performance metrics to achieve volume, revenue, and market share objectives while identifying opportunities for continuous improvement.

Qualifications:

• Experience and Expertise:

  • 6+ years of progressive brand marketing or consumer packaged goods (CPG) leadership experience.

  • Proven track record in managing a full brand lifecycle, including brand strategy, product development, commercial programs, and holistic value propositions.

  • Demonstrated success in leveraging data, MarTech, and insights to deliver measurable results.

• Educational Background:

  • Bachelor’s degree is required; MBA or advanced degree is strongly preferred.

Key Competencies:

• Strategic Agility: Ability to envision the long-term potential while delivering against immediate business goals.

• Brand Positioning & Leadership: Crafting and maintaining a compelling, consumer-first brand narrative.

• Data Fluency: Strong aptitude for analyzing market data and leveraging analytics to drive decisions.

• Innovation Leadership: Fostering a culture of creativity and experimentation to stay ahead of evolving market trends.

• Collaboration & Influence: Building meaningful partnerships and inspiring teams to achieve shared goals.

• Change Leadership: Comfort leading through ambiguity while mobilizing teams for transformative growth.

• Consumer-Centricity: A deep commitment to understanding and meeting the evolving needs of today’s consumers.

What We Can Do For You:

At The Coca-Cola Company, we bring people together to create extraordinary moments. Working with us means more than joining the global beverage leader – it means becoming part of our journey to impact the world positively. Here's what we offer:

• Collaborative Culture: Work alongside passionate and driven colleagues who inspire and challenge you to deliver your best ideas.

• Career Growth: Access unrivaled opportunities to expand your expertise and build your legacy through mentorship, professional development, and global exposure.

• Purpose-Driven Impact: Be a part of industry-leading sustainability initiatives and contribute to our mission of refreshing the world while making a difference.

• Comprehensive Benefits: Enjoy competitive pay, benefits, and recognition programs, including custom offerings that matter most to you.

• Innovative Environment: Leverage cutting-edge tools, technology, and insights to lead industry innovations while driving meaningful consumer experiences.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Brand Architecture, Brand Management, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Cross-Functional Teamwork, Customer Understanding, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Pricing Strategies, SWOT Analysis

Pay Range:

$169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.