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The Director of Brand Marketing is responsible for managing the day-to-day marketing and general management duties across Mexican brands, as well as the development and execution of short and long-term strategies designed to deliver the business unit’s objectives.
This role will work with internal and external partners to develop and execute such key tactics as pricing, trade, creating opportunities for new distribution channels, new product development, packaging changes, and consumer and shopper marketing initiatives in partnership with key stakeholders in the Sales Operations (and field sales) department.
The Director of Brand Marketing will have a team of direct reports including senior brand managers, brand managers, ABMs, and in-direct cross-functional support.
Responsibilities:
Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands.
Manage business analytics, forecasting, and planning.
Develop long-term growth strategies.- including maintaining a 3-year innovation pipeline and SKU rationalization
Ideate, Research, Commercialize & Launch Innovation
SKU Rationalization
Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
Lead Consumer Marketing Activations – Creative / Comm.Strategies, Omni Channel, Social, Media Planning
Efficiently manage all marketing and advertising budgets to achieve brand objectives.
P&L ownership, including cost-improvement initiatives, pricing, and linkage with the Trade Marketing team.
Develop and execute annual marketing plans and 3-5 year strategic plans.
Lead & Execute Monthly Reporting / Business Unit Reviews with President & ELT
Key Partner In S&OP
Experience, Skills, Education:
A Minimum of 10 years of marketing experience in consumer products, preferably in food.
Have extensive experience with the development and design of packaging, advertising, and other materials.
Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.
Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to Management.
Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited environment.
Possess excellent communication skills - both verbal and written.
Must be detail-oriented and extremely organized.
Must have a very strong sales knowledge: Understanding and supporting the “selling” process.
Must have excellent creative skills.
Must have an entrepreneurial spirit: Self-starter. Results-oriented.
Compensation:
Base Pay Range:
$156,482.00 - $260,803.00Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. Please keep in mind that we consider internal pay equity and hiring at the maximum of the salary range uncommon. Total pay may include other forms of compensation including short-term incentive bonus.
Benefits:
We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.
Paid time off (holidays, vacation and sick days)
Medical, prescription drugs, dental and vision coverage
Life, disability and AD&D insurance
401(k) plan
Flexible spending accounts
Tuition reimbursement program
Employee assistance programs
Telemedicine
Work-life balance
Employee discounts
Wellness program
Paid parental leave
Benefits may vary by location and position.
Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.