ROLE SUMMARY
BRAFTOVI (encorafenib) & MEKTOVI (binimetinib) are key therapies within the Pfizer Oncology Precision Medicine franchise, with a strong future of growth through the end of the decade.
The portfolio covers three indications:
Metastatic Melanoma: BRAFTOVI + MEKTOVI received approval (COLUMBUS) in BRAF mutant metastatic melanoma in 2018.
Colon Cancer: BRAFTOVI + cetuximab received approval as the first and only targeted therapy BRAF mutant metastatic colorectal cancer in April 2020 (BEACON); 1L indication approval in Dec 2024 (BREAKWATER).
Lung Cancer: BRAFTOVI + MEKTOVI received approval (PHAROS) for BRAF mutant metastatic lung cancer in 2023.
There is significant growth expected from this portfolio over the next 3-4 years and will be an important priority brand within Pfizer Oncology.
The Director, Pan-Tumor & Melanoma Marketing will report to the US Mel/CRC Marketing Team Lead.
This position requires strong strategic, analytical and execution skills, interpersonal and communication skills, and agility to learn and work across multiple stakeholders.
ROLE RESPONSIBILITIES
The Director, BRAF Pan-Tumor & Melanoma Marketing will partner with the Melanoma Indication Lead and Mel/CRC Marketing TL to deliver on key BRAFTOVI & MEKTOVI Melanoma strategies, as well as drive multiple pan-tumor marketing efforts across the three indications of BRAFTOVI & MEKTOVI.
Pan-Tumor focused responsibilities include:
Lead development of Media Strategy (HCP and Consumer) in collaboration with indication leads and lead execution of media tactics with agency(s).
Manage execution of Pan-Tumor marketing campaign and cross-tumor marketing execution.
Lead peer-to-peer strategy and third party programs, including management of speaker program content and speaker bureau.
Lead Congress Strategy and act as escalation point for congress execution with cross-functional partners and team.
Liaise with Account Marketing Lead and Payer Marketing teams to ensure that brand strategies are executed by those marketing teams.
Melanoma focused responsibilities include:
Lead development and execution of Melanoma promotional efforts across all key stakeholders (i.e. HCPs, patients, health systems).
Collaborate with Melanoma Strategy Lead in development of Melanoma Strategy for BRAFTOVI & MEKTOVI.
Engage with field team members and KOLs as appropriate to stay up-to-date on Melanoma competitive landscape and key business drivers.
Collaborate with ISE (Insights Strategy & Execution) Team to derive insights from market research and performance and analytics reports across the Melanoma business.
BASIC QUALIFICATIONS
Must-Have
BA/BS with 8+ years of experience.
Has demonstrated experience that focus on the customer and leverages innovative ways of reaching those customers.
Strong project management skills, including ability to lead multiple projects simultaneously.
Ability to translate strategy and analysis to a tactical, executable level to drive brand success.
Strong team player with demonstrated ability to collaborate with experts from cross-functional areas.
Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management.
High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate.
Demonstrated ability to manage advertising and other agencies to produce resources that impact business performance.
Nice-to-Have
MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.
Pharmaceutical marketing preferred.
Previous in-line US/global Marketing experience and/or understanding of advanced Melanoma landscape preferred.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Limited travel (10-20%) will be required for customer meetings, congresses and internal engagements.
OTHER JOB DETAILS
Last Date to Apply for Job: December 24, 2025
Additional Location Information: IL - Lake Forest, PA-Collegeville
Eligible for Relocation Package – NO
Secondment 8 months
If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
There will be no change to your current work location.
Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).
Relocation assistance may be available based on business needs and/or eligibility.
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