Director, AFD360 Sales Program

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Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Are you a high-energy, results-driven program leader with a passion for using data and strategy to drive revenue growth? We’re hiring a Manager/Senior Manager to drive Go-To-Market programs for Agentforce and D360—two of Salesforce’s most critical growth engines.
 

In this highly visible, impact-oriented role, you’ll serve as a trusted advisor to senior Sales leadership, partnering with VP- and SVP-level leaders to shape the strategy, prioritization, and execution of global GTM initiatives, owning the design and execution of strategic sales programs that deliver high-quality pipeline and revenue growth.
 

You’ll collaborate closely with Sales leaders to understand business needs, and partner cross-functionally with teams across Marketing, Sales Strategy, Enablement, Finance, and Product to build and operationalize scalable sales programs that influence how these products are positioned, prioritized, and activated across global sales teams.
 

This role requires a strong grasp of the sales process, a keen eye for detail, exceptional analytical skills, and the ability to turn insights into action. The ideal candidate is a strategic thinker who thrives in fast-paced environments, can balance long-term vision with short-term execution, and brings a startup mentality with a sharp focus on results.
 

Your executive presence, curiosity, and ability to influence across teams will be key to driving impact at scale while operating as a player-coach owning key initiatives directly while mentoring and guiding program managers and cross-functional partners to deliver consistent, high-quality program execution.

What You'll Do
 

Design & Launch Sales Programs

• Create and implement scalable, high-impact sales plays aligned to key business goals and seller needs while defining the broader portfolio and prioritization of GTM initiatives supporting Agentforce and D360 growth.

Use Data to Drive Business Insights

• Apply a rigorous analytical approach to sales performance data, segmentation, funnel metrics, and productivity insights. Conduct analyses to surface growth opportunities and solve productivity or pipeline challenges.
• Use both data and qualitative insights to shape actionable solutions and inform strategic decisions on where the organization should focus resources to accelerate pipeline generation and revenue growth.

Lead Program Execution

• Manage GTM initiatives end-to-end—from planning and stakeholder alignment through launch and post-program measurement

Cross-Functional Collaboration

• Build strong cross-functional partnerships across Sales Strategy, Product, Marketing, Enablement, and other key teams to ensure cohesive program delivery and alignment while driving alignment across global stakeholders and influencing cross-functional roadmaps tied to Agentforce and D360 growth.

Executive Alignment

• Deliver clear, compelling, data-driven narratives and presentations to senior leadership to drive alignment and program adoption and contribute to strategic planning discussions that shape quarterly and annual GTM priorities.

Foster Team Success

• Lead with empathy, encourage collaboration, and contribute to a high-performance, feedback-driven culture. Promote ownership, continuous learning, and trust across the team while acting as a player-coach who mentors program managers and helps scale best practices for GTM program design and execution.

Skills & Competencies for Success

• Program Design Excellence – Deep understanding of seller needs and ability to create scalable, targeted sales plays that drive measurable pipeline and revenue impact.
• Analytical Rigor – Strong quantitative and qualitative skills; ability to draw clear insights from complex data and translate those insights into strategic GTM recommendations.
• Strategic + Tactical Balance – Thinks big, executes with precision, and adapts quickly 
• Influence Without Authority – Trusted partner to cross-functional teams and sales leaders capable of influencing senior stakeholders and aligning diverse teams toward shared business outcomes.
• Executive Communication – Crafts crisp, compelling, data-backed narratives and visual materials for senior stakeholders 
• Operational Agility – Thrives in ambiguity; prioritizes well and drives multiple initiatives forward.

Minimum Requirements

• 5–7+ years of experience in Sales Programs, Sales Strategy, or Business Operations with demonstrated experience leading complex cross-functional initiatives that drive measurable revenue outcomes.
• 2–5 years in a cloud-based data or AI company, ideally with exposure to data infrastructure, analytics, AI/ML, or cloud services.
• Proven success designing and launching revenue-generating GTM initiatives.
• Strong ability to extract insights from data and sales stakeholder input to inform program design.
• Proven track record of communicating effectively with senior Sales leaders and managing multiple stakeholders.
• Expertise in executive messaging and visual storytelling (PowerPoint, Google Slides).
• Hands-on experience with Salesforce reporting, dashboards, and sales analytics tools.
• Experience managing cross-functional projects and aligning multiple teams 
• Highly organized and comfortable managing multiple priorities in a dynamic environment.
• Bachelor’s degree or equivalent experience required.

Preferred Qualifications

• Salesforce certifications are a plus.
• Familiarity with data and analytics tools to support insight-driven decision making.
• Exposure to tools such as SQL, Tableau, Snowflake or other analytical platforms.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.