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Meaningful Work From Day One
This is an exciting role within the UK Brand Advocacy team, accelerating Brown-Forman UK’s business and brand goals by leading the development and delivery of the Diplomatico Rum brand advocacy programme in the UK. This position requires +80% of time in trade, including evenings, overnight stays and weekends across the UK with a focus on London.
This is a 12 months maternity leave cover contract
What You Can Expect
Core responsibilities:
- Strengthen and support the growth of Diplomatico by seeding the brand in prestige and influential accounts, raising brand awareness and focusing on the strategic brand pillars.
- Develop and deliver key advocacy plans and projects in 2026/27 which recruit bars/bartenders who are not yet advocates of Diplomatico and support rate of sale initiatives.
- Assist in the creation of trade strategies.
- Host tastings for trade and consumers, delivering immersive Rum training.
- Prepare competitive assessments and post programme evaluations.
- Work cross functionally with internal stakeholders and customers as needed to develop drink serves.
Build Strong Relationships
- Cultivate relationships with key trade leaders, influential bars and bartenders to increase opportunities for the sales teams.
- Establish effective and trusted business partnerships with a variety of internal stakeholders, including the brand teams, customer marketing and sales teams.
Brand Advocacy
- Serve as brand spokesperson at key Brand and Cocktail events in the UK
- Sales support for joint business plans and, inspiration days (on & off)
- Run bar, trade shows & selected events
- Support brand events & initiatives (social media)
- Competition judging
Operative Processes
- Comply with all sales processes and tools
- Monitoring and complying with administrative activities of the team
- Effective planning and control of the company's budget and resources
What You Bring to the Table
- Previous experience in brand advocacy/ambassadorial roles.
- Extensive background in bartending, mixology and drinks.
- Strong Spirits category knowledge (particularly Rum)
- Professional knowledge of the UK On Trade, influential bars and trend leading accounts
- A strong network within the UK influential hospitality arena (Bars, Hotels & Restaurants)
- Strong Business Acumen
What Makes You Unique
- Fluent English, both spoken and written
- Great analytical skills, commercially savvy and solution focused to solving problems
- Compelling storytelling skills
- Excellent presentation skills and translating information in a clear, appealing way
- Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines
- Superior communication skills (influencing, listening, presentations, written)
- Ability to build strong relationships at all levels with strong stakeholder awareness
- Collaborative team player, with conflict management skills
- Adaptable, flexible and resilient
- IT literate - Google applications & MS Office applications
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #diplomatico
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
1