Digital Specialist

Title: Digital Specialist

Direct Manager Title: Digital Program Director

 

The Role:
The purpose of the Digital Specialist is to assist Campaign Managers and/or team leads with a range of duties such as: buildout of campaigns including testing and implementation, campaign monitoring and other duties or tasks as assigned.

 

What You’ll Do:

• Campaign Builds:
  • Build new client campaigns (such as Search, Display, Programmatic, Facebook, YouTube etc.)
  • Manage and implement new client campaigns while following company policies, procedures and best practice as directed by Campaign Managers or team leads
• Implementation & Testing:
  • Implement, test, and execute pixel and code deployment for campaigns
  • Partner with Campaign Managers on implementation and testing
• Reporting & Support:
  • Complete monthly reporting duties as assigned to ensure accurate and timely reporting to clients
  • Troubleshoot and problem solve data issues as needed
  • Other duties as assigned or needed
• Growth & Development:
  • Maintain necessary skills and certifications while also continuing to grow and develop technical abilities throughout time
  • Adhere to performance plans and benchmarks to ensure the right trajectory and pace to meet or exceed goals

Upon reaching an advanced skill level, the Digital Specialist may take on a small client or two in preparation for further development into a Campaign Manager role.

Ideal Qualifications:

• 1-2 years of digital marketing experience
• Bachelor’s degree in marketing, communications, related field or equivalent experience
• Experience with developing ad copy and/or working within Google Ads (formerly Google AdWords)
• Desire to learn new skills
• Tech-savvy – comfortable with evolving technology and working within a variety of platforms
• Detail-oriented and multi-tasking pro
• Solid oral/written communicator
• Can-do attitude – willing to assist with tasks outside of your job description when necessary
• Mastery of Microsoft Excel
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.