Digital Product Manager - Everyday Banking

See yourself in our team:

Retail Banking Services (RBS) is the public face of CommBank, delivering a seamless banking experience for the future, to our 10 million+ personal and small business customers. We offer market-leading products and services, supported by some of the world’s best systems and processes.

This role will be in the Acquisition, Engagement and Retention Crew in the Everyday Banking Domain. This portfolio is at the heart of the Retail Bank’s franchise managing acquisition and retention for our everyday banking customers.

This role sits within the chapter supporting digital initiatives for the Everyday Banking Engagement Squad. The Engagement Squad is responsible for designing and delivering onboarding and early engagement experiences for new transaction and savings customers.

Our focus is to support customers with their onboarding and accelerate early customer engagement to grow Main Financial Institution (MFI) relationships.  We also lead the acquisition and engagement strategy for Travel Money Card, working in close partnership with Marketing, Digital, Pricing and Analytics to deliver measurable growth through exceptional digital experiences.

We are a high-performing, fast-paced team operating in agile cross-functional squads, united by a strong test-and-learn mindset and a passion for digital optimisation.

 

Do work that matters:

As a Digital Product Manager, you will own the end-to-end digital optimisation strategy and delivery of customer messaging and journeys across the CommBank App, NetBank and commbank.com.au for squad initiatives as prioritised by your Product Owner.

This role is ideal for a Product Manager who is passionate about digital experience and thrives on data-driven decision-making and continuous optimisation. You will understand customer pain points, identify journey friction, uncover growth opportunities, and build a prioritised backlog that informs a strategic roadmap of initiatives delivering measurable improvements in acquisition, engagement, and conversion.

You will combine product thinking, experimentation, analytics and commercial acumen to translate insights into scalable personalised digital experiences that provides support at key moments delivering both customer value and business outcomes. 

 

What you will do: 

Drive digital personalisation, optimisation and experimentation:

• End-to-end lead on digital initiatives focused on conversion uplift, engagement growth and customer experience improvement, including design, build of digital assets and pages, testing, launch of experiences and reporting on results
• Develop hypotheses grounded in customer data and behavioural insights.
• Design, execute and evaluate A/B and multivariate tests using the Adobe Experience Platform, including with Adobe Experience Manager, Adobe Target and Real-Time Customer Data Platform. Translate results into clear recommendations and scalable solutions.

Own performance and insights:

• Monitor portfolio performance using Adobe Analytics and related tools to ensure outcomes track to forecast and commercial targets.
• Conduct deep-dive analysis to identify breakpoints, drop-offs and optimisation opportunities across digital journeys.
• Build and maintain dashboards, tagging strategies and reporting frameworks to enable ongoing measurement and optimisation.

End to end design and delivery of best-in-class digital journeys:

• Partner with Marketing, Analytics, Pricing and Product teams to shape compelling personalised digital messaging experiences across the CommBank App and NetBank and enhance the customer experience on the CommBank website.
• Influence creative, messaging and personalisation strategies to drive meaningful customer engagement.
• Create digital assets using Adobe Experience Manager, audiences using Real-Time Customer Data Platform, A/B experimentation using Adobe Target and analysis to deliver personalised and relevant experiences.

Agile delivery and stakeholder leadership:

• Work with your squad and Product Owner to support prioritised initiatives within an agile squad environment, balancing short-term optimisation wins with longer-term strategic improvements.
• Prepare executive-ready reporting and presentations that clearly articulate performance, insights and strategic recommendations.

Risk & governance

• Ensure all initiatives follow bank processes and meet risk, compliance and regulatory requirements.
• Champion operational excellence while maintaining a strong customer-first mindset.

 

We are interested to hear from people who have:

• Demonstrated experience in product management, digital optimisation or customer journey design (financial services highly regarded). 
• Demonstrated strategic thinking and the ability to translate insights into actionable recommendations that inform a 12-month roadmap.
• Proven experience driving measurable uplift in digital acquisition, engagement or conversion.
• Strong personalisation and experimentation capability, including A/B testing, hypothesis development and results interpretation.
• Hands-on experience with digital optimisation and analytics platforms (Adobe Experience Manager, Adobe Analytics, Adobe Target, Real-Time Customer Data Platform or similar).
• Strong commercial acumen and ability to connect customer insights to business outcomes.
• Exceptional stakeholder management, influencing and communication skills.
• Comfort balancing strategic thinking with hands-on execution in a fast-paced agile environment.

Advertising End Date: 19/03/2026