Coordinate and implement marketing campaigns in digital mediums by establishing objectives, reporting, and media plans.
ESSENTIAL JOB FUNCTIONS
Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels (PPC, display, pre-roll, etc).
Optimize campaigns to meet the need and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.).
Implement additional supplier campaigns with vendor reimbursement dollars as appropriate (seasonally, new product launches, etc).
Use Google Analytics, and other available tools, to evaluate search campaigns by providing regular reporting, analysis and recommendations.
Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns.
Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team.
Ensure all aspects of campaigns are properly tracked and trafficked.
Partner with the in-house creative team to generate assets as needed.
Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage.
Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, etc.).
Bachelor s degree in marketing, communications or business.
Ideal candidate will have experience and knowledge of online/digital marketing.
Experience with and knowledge of the following software: Excel, Microsoft Word, PowerPoint.
Must be able to analyze and present results.
Must be self-motivated and creative.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.