Digital Marketing Operations Manager

Job Description

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country.  NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence.  As a “best place to work” employer, we operate with integrity, transparency and a spirit of innovation.

Summary of Position

NRECA’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization’s brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA’s C-suite, and partners with departments across the organization like Government Relations; Business and Technology Strategies; Education, Training and Events; and more. Collaboration, creativity, and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation. This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per/week.

The Digital Marketing Operations Manager will manage core operational and technical functions within the association’s marketing department. They will serve as Marketing’s owner and/or strategic partner for the association’s CRM, marketing automation, email marketing, and communications traffic management systems.

Key Responsibilities 

• Serves as Marketing’s owner/partner for CRM, marketing automation, email tools, AI applications, and martech platforms.
• Manages system integrations, account setup, and troubleshooting with Membership and IT; acts as primary vendor liaison to resolve issues and track new features.
• Conducts advanced data analysis, builds dashboards and reporting tools for real-time performance monitoring, and presents actionable insights to senior leadership.
• Leads development and tracking of marketing KPIs to demonstrate ROI, engagement, and brand impact.
• Partners with leadership to turn data findings into strategic recommendations for marketing and organizational growth.
• Develops and enforces standardized processes for campaign execution, traffic management, QA, and reporting.
• Oversees scheduling and list selection for member communications to ensure accuracy and timeliness.
• Partners with IT to implement system enhancements for better user experience and data accuracy.

Qualifications

Required Qualifications and Skills  

• 7 or more years of experience in technical, analytical marketing, communications or related field.
• 3 or more years of hands-on experience with leading marketing platforms such as Marketo, HubSpot, and Salesforce Marketing Cloud.
• 3 or more years of experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
• 3 or more years’ experience with communication traffic management and database functionality.
• Bachelor's degree in marketing or communications or related filed
• Ability to report to the office when required.

Essential Physical Requirements

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
• Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Disclaimer Statement: The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

Additional Requirement:

The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.  All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail humanresources@nreca.coop or call: 703-907-5992 - NRECA Arlington Human Resources. Please call 402-483-9275 - NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

The U.S. Equal Employment Opportunity Commission (EEOC) recently released the 'Know Your Rights' poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement". 

Pay Transparency Non-Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.

E-Verify. As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information please click on the following link: E-Verify.

For more information about life at NRECA please visit www.Electric.coop.