Digital Marketing Manager

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department

We are looking for a passionate and experienced Search Engine Marketing Manager, Digital Marketing to join TD’s Canadian Marketing team. As part of the TD Canadian Marketing team, the Growth Marketing team is responsible for leading our digital marketing transformation.  The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers.  Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best practices in each channel, define the leading practices and beat competitive benchmarks.  The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners. 

Objective

Reporting to the Senior Manager, Digital Performance Marketing RESL and Business Banking, the Manager for Paid Search will be accountable for driving marketing ROI for assigned Lines of Business. The manager is accountable for managed media budgets, sharing progress and successes with senior level stakeholders, leading creation of robust paid search strategies gaining a competitive advantage, optimizing towards cost efficient conversions and business while delivering a positive ROI.

Job Description & Accountabilities

• Work directly in search platforms such as SA360, Google Ads and Bing leveraging SEM expertise and current best practices to manage the planning and execution of SEM strategy
• Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
• Manage the SEM budget, optimize KPI's to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies
• Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion
• Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.
• Optimize the end-to-end campaign (including segments, creative, networks, tactics, etc.) on an ongoing basis in real-time with focus on personalization
• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
• Lead the production and management of keyword research, technical, content and SEM audits, analysis, and optimization recommendations to deliver best-in-class SEM strategies and programs
• Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for the businesses
• Provides input into integrated marketing strategies and plans, including annual forecast
• Ensure compliance with TD process and governance control requirements
• Provide SEM training to internal teams and key stakeholders as needed
• Stay on top of industry trends and all applicable technologies, including developments in – SEM, social media, SEO, Display and online consumer behavior.

Qualifications

• Minimum 7 years of digital marketing experience with emphasis on SEM/PPC focusing on leveraging data to drive business results (agency experience preferred).
• Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences.
• Deep understanding of Google Ads, SA360, Bing and Campaign Manager with preference for Google ads certifications in Fundamentals, Search and Mobile Advertising.
• Strong understanding Adobe Analytics, GA360, Campaign Manager and Domo are an asset
• Proven experience with digital acquisition campaigns in SEM always-on environment and demonstrating results with driving incremental improvements.
• Proven track record of delivering exceptional and measurable performance results through digital marketing efforts.
• Strong analytical mindset and able to conduct audits to facilitate optimizations and ultimately improve conversions.
• Practical experience utilizing digital marketing technology to drive personalized and targeted experiences across Paid Search.
• Business acumen: strategic thinking, business process development, analytical and problem-solving skills.
• Experience successfully managing agency and vendor relationships.
• Able to follow process and work within an Agile environment
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
• Superior impact and influencing skills with a demonstrated ability to lead digital marketing initiatives.
• Ability to clearly articulate SEM performance & performance drivers, strategy, challenges, and opportunities to internal partners with varying degrees of domain knowledge
• Experience managing Paid Social/Paid Display ads campaigns would be an asset.
• Understanding of financial institutions product offerings would be an asset.
• Undergraduate degree required, graduate degree would be an asset.

Education

• University or post-secondary education required.
• Business or Marketing Communications an asset.      

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet