Digital Marketing Manager

Job Title: Digital Marketing Manager
Employment Status: Full-time
Office Hours: Monday - Friday; hybrid schedule
Location: Boston, Massachusetts
Compensation: $80,000 - $125,000 + equity options
*compensation dependent on related experience level

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About Ketryx:

Ketryx is an AI software platform that enables healthcare life sciences companies to ship life-saving regulated products in weeks instead of years.

Exploding product complexity is burying companies in compliance paperwork and blocking innovation. Our AI software removes this friction, dissolving the historical tradeoff between innovation and compliance, and enables regulated industries to innovate at the pace of modern software.

Ketryx already touches the lives of 100M patients and powers 4 of the world’s top 5 MedTech companies. Backed by Transformation Capital and Lightspeed Ventures, our founders are the former Head of AI at Amgen and CTO of Wolfram Cloud.

Healthcare and life sciences is just the beginning for us. Automotive, aerospace, energy — if it’s regulated, it’s because society decided it matters. These products move humanity, shape our future, and are safety-critical. Come join us and help build the AI platform to power safe innovation.

About the Role:

This is a high-impact opportunity to build and scale Ketryx’s demand generation engine at a critical stage of growth. As a Digital Marketing Manager, you will design and execute multi-channel campaigns that drive awareness, engagement, and pipeline.

You will create and optimize campaigns that drive registrations, downloads, and qualified engagement, using channels such as paid media, email, LinkedIn, and partner promotions. You’ll play a key role in building predictable, high-quality pipeline that supports Ketryx’s growth in a fast-moving, AI-native environment.

Responsibilities:

• Design and execute multi-channel digital marketing campaigns across LinkedIn, email, paid media, and industry publications.
• Build and optimize campaigns that drive registrations, downloads, and qualified engagement.
• Partner closely with Sales and BDRs to ensure strong lead follow-up and pipeline conversion.
• Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline.
• Analyze campaign and funnel performance to identify what drives pipeline and scale successful efforts.
• Leverage AI and automation tools to improve targeting, messaging, and campaign performance.
• Collaborate cross-functionally and with trade publications and partners to execute high-impact integrated campaigns.

Required Skills:

•  1–3+ years of experience in B2B SaaS demand generation or digital marketing.
• Experience executing multi-channel campaigns across paid media, email, and social channels.
• Proven ability to drive registrations, downloads, or event participation.
• Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and Google Analytics.
• Strong ability to manage multiple campaigns and work independently.
• Clear, concise communicator with strong collaboration skills.

Preferred Skills:

• Experience in high-growth B2B SaaS environments.
• Familiarity with account-based marketing (ABM) programs.
• Experience working with agencies or external marketing partners.
• Exposure to AI-driven marketing tools and workflows.

Keywords: Demand Generation Manager, Demand Gen, Growth Marketing, B2B Marketing, Digital Marketing Manager, Performance Marketing, Marketing Campaign Manager, Lead Generation, Pipeline Marketing, Integrated Marketing, ABM Marketing, Account-Based Marketing, Webinar Marketing, Paid Media Manager, Paid Social Marketing, LinkedIn Ads, Google Ads, HubSpot Marketing, Marketing Automation, Salesforce Marketing, Funnel Marketing, Conversion Marketing, Marketing Analytics, Marketing Operations, SaaS Marketing, MedTech Marketing, Life Sciences Marketing, AI Marketing, Startup Marketing, High-Growth Marketing