Digital Marketing Manager

Our Company

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.

If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

The Team

We are the voice of Hitachi Vantara in the Americas—building trusted relationships with customers and partners to understand their challenges and deliver exceptional experiences. Our team works collaboratively and cross-functionally to ensure success for every stakeholder. We’re looking for passionate professionals who can forge deep connections, clearly communicate our unique value, and champion the differentiation that sets us apart.

What You’ll Be Doing

We are seeking an experienced Digital Marketing Manager to lead the global strategy and execution for paid media. This role is pivotal in driving demand generation and creating an integrated, data-driven approach across channels to deliver a seamless user journey and measurable business impact.

You will work cross-functionally with campaign, field, partner, and product marketing teams to align priorities, define budget allocations, set performance targets, and integrate paid media into key initiatives that accelerate pipeline growth. Success in this role requires strong collaboration skills, strategic planning, and the ability to translate marketing objectives into actionable paid media programs.

This position is part of the Americas Regional, Programs and Partner Marketing team, reporting to the Sr. Manager, Global Programs and sits within the company’s Global Marketing organization. This position is based in United States.

Responsibilities

• Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation.
• Own media planning and channel mix across all digital platforms (social, display, search, etc)
• Manage and execute paid media campaigns in-house and oversee external agency partnerships to scale resources and expertise.
• Collaborate across teams (campaigns, events, product marketing, and regional marketing) to integrate paid media into go-to-market initiatives and ensure alignment with pipeline goals.
• Define and track KPIs for paid media performance, including contribution to pipeline and ROI, and share insights with stakeholders to guide decision-making.
• Optimize continuously based on performance data, attribution models, and evolving best practices.
• Stay ahead of industry trends and technologies, including AI-driven advertising innovations.

What You’ll Bring To The Team

• Deep understanding of digital advertising and hands-on experience managing paid media across multiple channels.
• Innovative mindset that embraces emerging technologies, including AI’s role in digital advertising.
• Strong project management skills to orchestrate stakeholders and ensure campaigns deliver measurable results tied to pipeline metrics.
• 7-8 years of experience in digital marketing with proven hands-on experience managing multi-channel paid media campaigns.
• Experience in B2B technology with an understanding of data infrastructure, AI, and cybersecurity markets.
• Demonstrated success in driving pipeline growth through paid media strategies.
• Strong knowledge of attribution models and analytics tools to measure impact and guide investments. (Excel proficiency required, Adobe Analytics experience preferred)
• Expertise in ad platforms including Google, LinkedIn, Meta and programmatic display (DSPs) channels.
• Excellent project management, organizational, and stakeholder engagement skills.
• Strong analytical skills with the ability to interpret data, make data-driven decisions, and present outcomes.
• Exceptional communication and interpersonal skills.

As required by the equal pay and transparency acts, the expected base salary for this position is: $110K to $120K. The expected on-target earnings for this position is: $123K to $130K

The expected pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi Vantara’s bonus/variable/commission pay programs, where applicable, and are subject to the program’s conditions and restrictions.

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