Digital Marketing Lead (London, UK)

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:

The Digital Marketing Lead will assist the Sr. Associate, Ecommerce in helping to drive results through our EU e-commerce business through managing the Performance channels: PPC, Affiliates, Paid Social and SEO over all our sites.

The Digital Marketing Lead will be in charge of the managing the budgets, agencies and the performance of all these channels. You will have experience in building a successful digital marketing mix, with shown ability to use data to influence media decisions.

A Day in the Life:

RESPONSIBILITIES

• • Affiliate

  • • Plan & Manage Budget;

    • Direct Affiliate Agency;

    • • Lead weekly agency calls;

      • Review placement and cash-back recommendations;

      • Share internal calendars, promotions, product lists, site updates, etc;

  • Lead Channel Performance:

  • • Lead channel strategy;

    • Track weekly performance;

    • Make optimizations;

  • Manage Publishers:

  • • Supply text link copy, banner creative, etc;

    • Review and approve new publisher recommendations from Agency;

    • Manage weekly publishers newsletter schedule;

  • Paid Social

  • • Plan & Manage Budget

  • Direct Agency:

  • • Lead weekly/monthly agency calls;

    • Review performance and evaluate proposed optimizations;

    • Share internal calendars, promotions, product strategies, site updates, etc;

  • Lead Channel Performance:

  • • Lead channel strategy;

    • Track weekly performance;

    • Make optimizations;

    • Partner with agency to develop testing roadmap;

    • Lead brand/conversion lift studies as well as create A/B tests;

  • Develop & Traffic Creative:

  • • Partner with creative on developing assets that align with best practices and drive performance;

    • Review and approve creative assets for performance/branding campaigns:

    • Provide creative team with feedback on ad performance:

  • Paid Search

  • • Plan & Manage Budget

  • Direct Agency:

  • • Lead weekly agency calls:

    • Review performance and evaluate proposed optimizations:

    • Share internal calendars, promotions, product strategies, site updates, etc.:

  • Lead Channel Performance:

  • • Lead channel strategy;

    • Track weekly performance;

    • Make optimizations;

    • Partner with agency to develop testing roadmap;

    • Lead A/B tests (description/headline copy, site links, etc.):

  • SEO

  • • Direct Agency

    • • Lead agency calls

      • Act as liaison between agency and site development team;

      • Update agency on any new site pages that require meta data as well as old site pages that are being removed;

      • Address any technical updates or site issues that arise;

      • Review and approve all meta data;

  • Reporting

  • • Support in analyzing ecommerce KPIs and performance data to generate actionable insights that support business growth

    • Support in delivering regular and ad hoc reports to key stakeholders and internal meetings

EDUCATION & PRIOR EXPERIENCE NEEDED

• At least 3 years’ Performance Marketing experience covering PPC, Affiliates, Paid Social and SEO

• Experience working within a fast-paced retail environment;

• Experience working within key channel platforms (Google Ads etc);

• Analytical and comfortable working with data – strong excel knowledge;

• Passion for data and analysis;

• Strong knowledge of Google Analytics;

• Solid organizational skills, ability to prioritise and strong attention to detail;

• Able to manage a large and varied workload;

• Educated to degree level or equivalent.

To Land This Role:

Why You'll Want to Join Our Team:

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.